CASE STUDY

Six Weeks, 674% Growth: How Frook Eats Built a Buzz Online

How a family-run frozen meal brand built a highly engaged Instagram community in just six weeks.

CLIENT

Frook Eats

INDUSTRY

Frozen Food

PLAN

Basic: 10 posts

WEBSITE

frookeats.co.uk

likes received

comments received

%

increase in followers

The Client

Frook Eats is a family-run brand creating delicious, nutritious, ready-to-cook frozen meals for busy Millennials and Gen Z.

Initially focused on Kent and East Sussex, the brand quickly scaled its operations to offer national delivery and a subscription model – all while keeping their “family-fuelled flavour” at the heart of their message.

Video in Brand Storytelling

The Challenge

Launching a new brand in a competitive space meant Frook Eats needed to build brand awareness and trust before their retail and online launch.

At the same time, they wanted to create excitement and a sense of community among potential customers.

Finally, they needed to establish a consistent, energetic tone that balanced authentic family storytelling with high-quality, modern visuals.

 

The Solution

Step Social developed a tailored organic content strategy designed to bring the Frook Eats brand to life online.

The approach focused on highlighting the family story behind the business to humanise the brand, while showcasing the kitchen, team, and behind-the-scenes moments to build transparency and trust.

Bold, colourful visuals and strategic hashtags such as #FrookEats and #FamilyFuelledFlavour were used to attract organic attention.

Posts were also scheduled at optimal times, including 9 AM and 6 PM, to maximise engagement and ensure content reached the right audience.

Content That Drove Results

A selection of posts that built buzz and engagement before launch.

Click to view full screen

The Results

In the first 6 weeks, Frook Eats achieved:

674% growth in followers, climbing from 31 to 240 followers.

A 1,197% increase in total engagements, including 903 likes and 122 comments.

An 11x increase in output compared to the previous period.

Consistently high-performing posts featuring the team and storefront, with top posts receiving up to 63 likes and 23 comments.

A buzzing comment section filled with organic excitement, from customers cheering them on to local partners tagging their brand.

These metrics show a clear trajectory toward building a loyal, engaged audience ready for the launch and beyond.

Client feedback

“Loving what you have been doing so far. The posts look great – we really feel like our brand is coming to life online. Thank you!

Joe Lydiate
Founder of Frook Eats

⭐⭐⭐⭐⭐

Want results for your business?

Or schedule a call below to speak to discuss your requirements

Subscription benefits

Simple, flexible, and affordable video creation designed to grow your brand.

Premium quality

Professional, high-quality social media content that get results.

Unlimited revisions

Request as many tweaks as you need until you are satisfied.

Consistent branding

Premium content that matches your brand style and tone.

Super-fast delivery

Receive your first batch of content within 5 business days.

Flexible & scalable

Easily upgrade, downgrade or cancel your plan anytime.

Unique and yours

Every piece of content is 100% owned by you for you to reuse however you like.

Fixed monthly rate

One flat fee with no surprises or hidden costs each month.

Team collaboration

Invite unlimited team members to suggest ideas and give feedback.

Dedicated support

Get expert email or video call support whenever you need it.

Frustrated with Agencies That
Cost More and Deliver Less?

Stop overspending on agencies that disappoint. Step Social offers affordable, high-quality social media management to help your business grow – without the stress or hidden costs.

Other agencies:

  • Cross Expensive monthly retainers
  • Cross Long-term contracts
  • Cross Hidden extra fees
  • Cross Poor communication
  • Cross Inconsistent quality
  • Cross Missed deadlines
  • Cross No flexibility
  • Cross No refunds

With Step Social:

  • Check Industry-leading pricing
  • Check Premium content creation
  • Check No long contracts
  • Check No hidden fees
  • Check Cancel anytime
  • Check Content in 5 business days
  • Check Risk-free guarantee
  • Check Email & video support
Get Started →

Client Reviews

Here’s what our clients say about us

 Frequently Asked Questions

How do I sign up?

Visit our Pricing page to choose the plan that’s best for your business and follow the 4 simple steps to get started. Signing up only takes a few minutes and if you’re not satisfied within the first 14 days, we’ll offer you a full refund.

What happens after I sign up?

Once you have chosen a plan that suits you, you’ll need to answer a few questions to give us a better understanding of your business and the content you expect to receive. Upload your company logo plus any other assets that you think we’ll need, connect your social media profiles to the dashboard and then we can begin creating your content, which you can expect to receive within 5 business days.

When your content is ready, we’ll send you an email containing your login details to access your own personal dashboard. Here, you can review, edit and reschedule your posts if necessary, or submit feedback, request revisions, upload additional content for us to use, tell us of any upcoming initiatives you may have and much, much more.

Do I have to share my social media profile login details?

Nope! Simply connect your social media profiles to your personal dashboard during signup and we will be able to schedule your posts. Simple.

I don't have any social media profiles set up yet, can you help?

Of course! Get in touch and we will be happy to help. There is a small one-off fee for each social media profile we create for you.

How do you know what to post for my business?

When you sign up you’ll be asked to complete a questionnaire so we can find out more about your business and the type of content that you expect. We thoroughly research every company we work with before creating content, so we will only post high-quality content that is relevant for your audience.

What kind of posts will you create for my business?

We will create a variety of posts for your business based on the answers you provide in our questionnaire after signing up. This could be product/service information, company information, industry news, industry statistics, trivia, quotes etc based on your preferences. We will create a mixture of educational, promotional and interactive content to attract, engage and build trust with your audience.

Can I see the posts you create before they are published?

Absolutely. You can review all scheduled content by logging in to your personal dashboard. Here you can review, edit and reschedule posts, submit feedback, request revisions, upload additional content for us to use and much more.

Can I still post on my own social media profiles?

Of course! You can use your dashboard to publish or schedule your own posts (in addition to the posts we schedule for you) to all of your connected social media profiles simultaneously.

What if I have specific things I would like to promote?

We will create posts for any content requests that you may have. You can tell us of any upcoming promotions via your dashboard. Due to our strict working schedule, we kindly ask for at least 10 days notice for any content requests, as this will allow enough time for us to create and schedule your posts, and enough time for you to review them before they are published. If you need to post something urgently, then you can do so yourself using your dashboard.

How often do I need to review posts?

We create and schedule your posts every 14 days, so you only need to review your posts once every fortnight. We’ll send you an email each time your new posts are ready to review and give you at least 72 hours notice before the first post is due to be published. This will allow you enough time to make changes or request a revision if necessary.

Can I request changes to the posts you schedule?

Of course. All of our plans include unlimited revisions. You can request as many revisions as you like – we will change your post(s) until you are happy with the result. You can easily request revisions in your personal dashboard.

Who will be creating my posts?

Our remote team of content creators are based in native English-speaking countries worldwide. You will be assigned a designated content creator who specializes in creating content for businesses in your specific industry. Your content creator will be responsible for researching your business and creating your posts every 14 days.

Where are you located?

Step Social, headquartered in the UK, is a fully remote company with team members based in Europe, Australia and the United States.

Our rigorous hiring and training process for all team members ensures that our clients consistently receive exceptional social media content.

Can you publish my posts to additional profiles?

Yes. Once subscribed to one of our plans, you can select extra profiles to add to your subscription for an additional monthly fee during signup, or at a later date via your personal dashboard.

Do you write blog articles too?

Yes. All our blogs are SEO-optimized. We include one monthly blog article (500 words) as part of our All Inclusive plan. You can add extra blog articles to your plan via your dashboard for an additional monthly fee.

Which social media platforms do you publish to?

We are able to create and schedule content for Facebook, Instagram, X (Twitter), LinkedIn (Personal and Company Pages) and Google Business Profiles. You decide which profiles to include as part of your plan during signup.

How much does it cost?

You can view all of our plans here.

Do I have to sign a contract?

No. You’ll just need to agree to our Terms of Service when you sign up to one of our plans.

What is your cancellation policy?

Our service is month-to-month so you can cancel your subscription at any stage. If you decide to cancel, we kindly ask that you do so 14 days before your subscription renews before we begin working on your posts for the next fortnight.

Are there any hidden costs?

No hidden costs! Our prices are fixed.

Can I resell your service to my clients?

You can resell our social media management services under your own business name with our simple white label program. Schedule a call to find out more about our white label reseller packages.