We work with a wide variety of small and medium-sized businesses, agencies and entrepreneurs across many industries – from local service providers to online brands and B2B companies. Our process is flexible enough to adapt to most sectors, and we tailor content to your audience and goals rather than using a one-size-fits-all approach.

Step Social is a UK company. We’re fully remote, with team members based across the UK, Europe and the US. This allows us to support clients in multiple time zones while maintaining a consistent standard of quality.

Visit our Pricing page, choose the plan that best fits your needs, and sign up online in just a few minutes. You’ll then be guided through our onboarding steps to get everything set up.

After you choose a plan and check out, you fill in a short onboarding questionnaire so we can learn about your business, your brand and your goals. You then get access to your client portal, where you connect your social profiles, upload your logo and brand assets, and share any ideas or promotions you want us to cover.

Behind the scenes, the dedicated content creator assigned to your account builds your first batch, and our editor checks it before it goes anywhere near your profiles.

Once it has been through that check, we send you your content scheduler logins so you can see the whole batch laid out. That is usually within 5 business days of you completing the onboarding form.

From then on you get a new batch every two weeks, and we message you each time one is ready. If you are happy with it you do not need to do anything, because your posts publish automatically on schedule.

You’ll have access to support via your client portal, where you can send messages, request changes and share ideas any time. You can also book a video call if you prefer to talk things through. We aim to respond promptly and keep communication clear and straightforward.

Yes, if you want one. Every plan includes a free kick-off strategy video call, which you can book in your first couple of weeks once you have had a look at your first batch of content.

It is completely optional. Plenty of clients never book one and are perfectly happy, but if you would rather talk through your goals, your audience or the direction of your content with a real person, it is there.

No. You’ll never need to share your passwords with us. After you sign up, you’ll securely connect your social media profiles to our content scheduler via your client portal. This gives us the ability to schedule posts on your behalf without needing direct login access.

Yes. Our Profile Setup service builds a profile from scratch, or tidies up one you already have. We handle the bio, profile photo, cover image and links. It is £30 per profile, as a one-off with nothing recurring, and it is available for Facebook Pages, Instagram, X, LinkedIn company pages and TikTok.

You can order it here, or message us in your client portal if you would rather talk it through first.

Yes. For all ongoing services, you’ll have a dedicated content creator or specialist assigned to your account. They’ll get to know your brand, preferences and goals so your content feels consistent over time.

We use AI to speed up parts of our workflow, as most modern agencies do. What matters more is what happens around it.

Every account has a dedicated content creator who oversees your content, and an editor checks everything before it reaches you. Your content is built around your brand, your audience and your goals, and it is never reused for another client.

That process exists for a reason. Mass-produced content is easy to spot and does nothing for a business. What you get from us should look like it was made for you, because it was.

If you have particular preferences about how AI is used on your account, tell us when you sign up and we will work to that.

All content is created specifically for your business and is not reused for other clients. While we apply proven best practices and frameworks, your copy, creatives and strategy are tailored to your brand, audience and goals so your content feels unique and relevant to you.

Yes. You can resell our content services under your own brand through our white-label reseller program. This is ideal for agencies or consultants who want to offer organic social media or content services without building an internal team. If you’re interested, schedule a call to discuss white-label options.

No. Our focus is on creating and scheduling high-quality content for your profiles. We don’t offer community management or inbox management at this time, so you’ll still handle replies to comments, DMs and enquiries. However, our content is designed to spark engagement and give you more opportunities to start conversations with potential customers.

Yes. All content we create for you – social posts, graphics, videos, Stories and blog articles – is yours to use for as long as you like. You’re free to republish, repurpose or reuse it across your marketing channels, provided you keep any licensed music/stock usage within standard platform rules.

Results will look different for every business, depending on your industry, offer, audience and budget. Our goal is to help you stay consistently visible, build trust with your audience and generate more enquiries over time through high-quality content and campaigns.

Because so many factors are outside of our control, we don’t promise specific numbers such as a set amount of followers, leads or sales. Instead, we focus on best-practice strategy, consistent delivery, and ongoing optimisation (for ads), plus the option to include clear reporting so you can see how things are performing and make informed decisions.

It depends on the specific sector and platform policies. We can usually support most professional and service-based businesses, but certain industries (for example, heavily regulated products or services) may have strict advertising and content rules. If you’re unsure, contact us before signing up and we’ll confirm what we can and can’t do for your niche.

At the moment, our services are provided in English only. All social media content, ads, videos, Stories and blog articles are created in English. If you need support in another language in future, you’re welcome to contact us and we can let you know if this has changed.

We create a mix of content tailored to your business and audience, such as service or product highlights, educational tips, FAQs, testimonials, industry news, promotions, and engagement-focused posts. The exact mix is based on your goals and the preferences you share in your onboarding questionnaire.

We can create and schedule content for:

• Facebook
• Instagram
• X (Twitter)
• LinkedIn Personal Profiles
• LinkedIn Company Pages
• Google Business
• TikTok
• YouTube Shorts
• Threads
• Bluesky

You choose which profiles to include when you sign up, and you can add more later if needed.

Yes. Every post includes a written caption and relevant hashtags, tailored to your brand voice and audience. We’ll follow any guidelines you give us, and aim to keep captions clear, on-brand and optimised for engagement.

We design branded graphics for your posts using your logo, colours and fonts. You’re welcome to provide your own photos or assets, and we can also use high-quality stock imagery where appropriate. If you’d like more advanced formats, such as carousel posts, these are available as a low-cost add-on.

When you sign up, you’ll complete a short onboarding questionnaire about your business, services, target audience and preferences. We then research your company and industry, review your website and existing profiles, and create a content plan that aligns with your goals – whether that’s increasing visibility, building authority, generating enquiries, or a mix of all three.

After you select a plan and sign up, you’ll:

1. Complete an onboarding questionnaire so we can learn about your business and preferences – plus you can upload your logo and brand assets.
2. Access your client portal and connect your chosen social profiles to our content scheduler.
3. Share any ideas or promotions you’d like us to focus on.

From there, we create and schedule your first batch of posts. Once they’re ready, we’ll notify you so you can review everything in your scheduler before anything goes live.

Once you’ve completed your onboarding questionnaire and connected your social profiles, you’ll usually receive your first batch of posts within 5 business days. After that, we deliver new posts on a rolling 14-day schedule according to your plan.

Yes, and this is worth understanding because it is a real difference between us and most providers.

Nothing waits on you. Your posts publish automatically on schedule. You can review everything in your content scheduler through the client portal, in a calendar or feed view, and edit, reschedule or request revisions before anything goes live. But if you are busy that week, nothing is missed and nothing sits waiting for your approval.

We create and schedule your posts every 14 days, so you get fresh content twice a month. The total over the month depends on your plan (10, 20 or 30 posts), spread across whichever platforms you have chosen.

We email you every time a new batch is ready, so you always know what is coming. Log into your scheduler and have a look if you want to. If you are happy with it, you do not need to do anything. If you want something changed, tell us and we will change it.

Absolutely. All of our organic social media plans include unlimited revisions on your static posts within the original scope. You can request changes directly from your client portal, and we’ll adjust your posts until you’re happy with them. We just ask for at least 48 hours’ notice before a post is due to go live where possible.

Short-form video, Stories and blog articles include 2 rounds of revisions, because each one takes considerably more work to produce.

Yes, definitely. You can still create and post your own content at any time. You can also use your content scheduler to schedule your own posts alongside ours, so everything appears in one place and your calendar remains consistent.

Yes. You can use your client portal to tell us about upcoming promotions, launches, events or key dates you’d like us to highlight. We recommend giving us at least 10 days’ notice so we have enough time to create, schedule and allow you to review the posts before they go live.

If you need something posted urgently, the quickest option is usually to create and publish it directly yourself using your content scheduler. Where possible, we’ll also try to support urgent requests made via your client portal, but due to our scheduling process we can’t always guarantee same-day or last-minute turnaround.

Yes. We’ll use your logo, colours, fonts and any brand guidelines you provide to keep your posts consistent with the rest of your marketing. If you don’t have formal brand guidelines, we’ll work with you to create a simple, consistent visual style for your social media content.

At minimum, we’ll ask for your logo, brand colours and website link. If available, you can also share:

• Brand guidelines or style guides
• Example posts or designs you like
• Product or service photos
• Any phrases or messaging you do or don’t want us to use

All of this helps us create content that feels like a natural extension of your brand.

Yes. You can upgrade or downgrade your plan if your needs change. If you’d like to adjust your plan, just let us know via your client portal 14 days before renewal and we’ll arrange the change in line with your billing cycle.

Yes. You can bolt on additional content services such as short-form videos, Stories posts, SEO blog articles, carousel posts and reporting. This allows you to keep your organic static posts as your core service, while adding extra content types as and when you need them.

By default, you’ll have access to your content scheduler and can see what’s scheduled and published. If you’d like deeper performance insights and automated reporting, you can add our Reports Hub, which provides real-time analytics and easy-to-generate reports for your connected channels.

We use AI to speed up parts of our workflow, in the same way most agencies now do. It is not left to run on its own.

Your posts are overseen by the dedicated content creator assigned to your account, who gets to know your brand, your tone and what your customers respond to. Every batch is then checked by an editor before it reaches you.

Alongside that, our organic plans include unlimited revisions. If a post is not right, tell us and we redo it until it is. We would not be able to offer that if we were churning out generic content.

If you would prefer we handled AI differently on your account, just let us know when you sign up.

All content is created specifically for your business and is not reused for other clients. While we may apply proven best practices and frameworks, the copy, creatives and strategy are tailored to your brand, audience and goals so your posts feel unique and relevant to you.

Lead Ads collect customer details directly inside Facebook or Instagram, without users leaving the app. This makes it faster and easier for people to enquire about your business.

All plans include full campaign setup, management and optimisation. The difference is how many ad offers we test each month – Starter focuses on one offer, Growth tests two, and Scale tests three to improve performance and reduce cost per lead over time.

No – you can quickly create or connect your ad account using our secure access link. If you need help, we’ll guide you through the process.

We’ll ask you to complete a short onboarding questionnaire about your business, offer, and target audience, then we handle everything else.

Yes – our optional Profile Setup & Optimisation add-on covers creating or refreshing your pages so they’re ready for ads.

Your first ads will be ready to review within five business days of receiving your onboarding questionnaire and account access.

Yes – you’ll receive your ads in a Google Sheet where you can review each one, approve them, or request changes before anything goes live.

Each month, we create new ad creatives for your campaign. We’ll pause any older ads that have started to slow down and replace them with fresh designs and messaging to keep your results improving.

We monitor performance continuously. If an ad is still performing well, we’ll keep it running alongside your new ones. If it’s showing signs of fatigue, we’ll pause it so your budget stays focused on what works best.

Meta’s algorithm needs continuity. It spends the first 5 to 10 days of a campaign in a “learning phase,” figuring out which audience is most likely to convert. Any meaningful mid-flight edit (new creative, audience change, location change) resets that learning back to day zero. Chopping and changing actively hurts results.

The monthly cadence isn’t bureaucracy; it’s the rhythm Meta’s algorithm rewards.

The most useful first step is working out why they don’t feel great:

• Wrong area? Noted for next month’s targeting.
• Wrong service or condition? Next month’s creative.
• Not picking up calls or not converting to bookings? That’s usually a follow-up issue, not an ad issue.

We track all of it in your end-of-month readout and roll the right fix into the next batch. If something genuinely can’t wait, see the paid mid-month rebuild below.

We’d roll it into the next batch. One thing worth knowing upfront: adding a discount tends to lift volume (more form fills) without lifting quality (it often attracts more bargain-hunters than serious buyers). If your concern is lead quality, an offer usually moves things in the wrong direction. We’ll talk through whether it’s the right lever at month-end.

Yes, as a paid add-on. A full mid-month rebuild costs the same as your monthly fee for whichever plan you’re on. It’s essentially a second month’s batch delivered off-cycle, so the same work warrants the same price. It includes new creative, new copy, and the full review-and-approve flow.

If you have the Video Ads add-on, your rebuild includes new videos as well as new static creatives, priced at your total monthly fee (static plan + video add-on).

One note: we don’t offer partial paid changes (e.g. swapping a single headline). Partial mid-flight edits reset Meta’s learning phase identically to a full rebuild, so there’s no scenario where less work costs less for the same hit to performance. It’s a full rebuild at your tier’s price, or wait for the next batch.

All new leads are delivered instantly inside your Meta Leads Center. We can also set up automated email notifications and a Google Sheet for easy tracking and follow-up.

Yes – you’ll receive email notifications by default whenever a new lead is submitted. If you’d like instant text alerts as well, you can add our Text Notifications add-on.

You’ll handle all follow-up with your leads. We generate the enquiries, but it’s important to respond quickly – ideally within a few minutes – as this has a big impact on conversion rates and overall campaign performance.

Results vary depending on your industry, offer, location and ad budget. Many clients begin generating enquiries within the first couple of weeks once their campaign goes live, but performance depends heavily on having a clear offer and a service people actively want. Meta ads are designed to amplify what’s already working – they can accelerate growth, but they can’t fix an unproven offer or poor follow-up process. Our role is to apply structured testing and ongoing optimisation to improve conversion rates and reduce cost per lead over time.

The number of leads depends on your industry, location, budget and offer. Rather than promising a fixed number, we focus on generating consistent, cost-effective leads and improving performance over time.

We focus on generating high-quality enquiries using proven targeting and ad strategies, but lead quality can vary depending on your offer, pricing and follow-up. Our goal is to continuously improve quality through testing and optimisation.

We continuously monitor performance and feed every signal into your next monthly batch. Each month we adjust targeting, messaging and creatives based on what the data is telling us. Mid-flight edits reset Meta’s learning phase and hurt performance, so changes happen on a monthly cycle rather than mid-campaign. For genuine exceptions, paid mid-month rebuilds are available.

For local service businesses, we generally recommend starting with a modest daily budget and scaling from there as you see what works. You can adjust your budget anytime, and we’ll help you find the level that delivers consistent, affordable leads without overspending.

We recommend allowing at least one full month to properly test and optimise your campaigns. Performance typically improves over time as we gather data and refine what works.

Yes – ads work best when there’s a clear, attractive offer. If your offer isn’t compelling, it can affect results. We’ll help guide you where possible, but strong offers typically perform better.

We research your ideal audience based on demographics, location, and interests to target people most likely to become customers.

Absolutely – whether you want to reach people within a set radius or focus on certain age groups or interests, we’ll tailor it for you.

Yes – we can target specific locations, whether that’s a local radius or multiple areas, depending on your business and goals.

Yes – you can run ads across both platforms, and we’ll optimise your budget to get the best results on each.

You can, but it’s optional. We can design static ads for you, or create short-form videos if you choose the Video Ads add-on.

Three optional extras you can add at checkout, or message us in your portal to add later:

• Video Ads: short-form video ads scripted specifically for paid lead generation. Often lowers cost per lead vs static creatives alone. Available in three tiers that mirror the main plans (1, 2 or 3 offers).
• Text Notifications: instant SMS alerts the moment a new lead is submitted. Useful if speed of follow-up is critical.
• Profile Setup & Optimisation: a one-off service to optimise your Facebook or Instagram profile so it’s ad-ready before launch.

See full pricing on our Meta Lead Ads page.

Your ad spend is paid separately directly to Meta. Our prices cover management, creative work, and optimisation only.

Yes – you can change or cancel your plan anytime – simply message us to let us know via your client portal. We require 14 days notice before renewal for any changes to plans, as we plan and create content in advance.

No – everything is included in your monthly plan price. Optional add-ons are clearly listed when you sign up.

The 14-day money-back guarantee does not apply to Meta Lead Ads or any of its add-ons. The service runs month-to-month and you can cancel anytime with 14 days’ notice before renewal.

• Mid-month creative or targeting changes (available as a paid add-on).
• Ad-spend budget. That’s paid directly to Meta from the card on your ad account.
• More than 2 pre-launch revision rounds per batch.
• Off-cycle creative batches outside the standard monthly rhythm.

No contracts. Meta Lead Ads runs month to month and you can cancel anytime, with 14 days notice before renewal, as we plan campaigns in advance.

Meta Lead Ads is monthly billing only. Our 6-month option is available on organic content plans and their add-ons, not on ad management.

A offer is simply a different way of presenting your offer to your audience. For example, we may test one version that focuses on a specific problem your audience faces, another that highlights the results they can achieve, or one that addresses common concerns before they enquire. In video campaigns, the main message may stay the same, but we might adjust the opening few seconds to speak to a different type of customer or highlight a different problem. Testing multiple offers helps us see what connects best with your audience, improve conversion rates, and lower your cost per lead over time.

Yes – we manage the entire process, including campaign structure, targeting, creative design, and performance optimisation.

Yes. Every plan includes a 7-day check-in and a full end-of-month readout covering volume, cost per lead, and lead quality signals. We monitor and optimise continuously between those points, and you can request an update anytime via your client portal.

At the end of each month we share a readout covering volume, cost per lead, lead quality signals and anything notable from the data. You bring any feedback from your team (e.g. “these areas were stronger,” “these enquiries weren’t a good fit”), and that all feeds into the next monthly batch.

Yes – the sooner ads are approved, the sooner we can launch your campaign and start generating leads. Delays in approval will delay your results.

You’ll have access to email and video call support, plus your client portal to provide updates, revisions, and new ideas or promotions anytime.

We create vertical videos that are optimised for Facebook and Instagram Reels, TikTok and YouTube Shorts as standard.

You’re welcome to provide your own footage, but you don’t have to. We can work from your existing clips, long-form videos or podcasts – or create videos for you using premium stock footage that fits your brand and message.

Yes. Share your videos or podcast recordings and we’ll identify the most engaging moments to repurpose into short, scroll-stopping clips. We’ll then add captions, music and branding so they’re ready to publish.

Not at all. If you’re happy to be on camera, we can build your content around that. If you’d rather stay behind the scenes, we can create videos using stock footage, product shots, screen recordings, graphics and text-based content instead.

Our short-form videos are typically between 15 and 60 seconds long. This keeps them ideal for Reels, TikTok and YouTube Shorts, and allows us to focus on clear, punchy messages that hold attention.

Yes. As part of your plan, we can schedule your short-form videos directly to one social media channel via your content scheduler. You can add extra channels for £10 a month each if you’d like us to post to multiple profiles.

Once you’ve signed up, submitted your onboarding questionnaire and uploaded any footage or assets, you’ll usually receive your first batch of videos within 5 business days. After that, we’ll deliver new videos every two weeks according to your plan.

Yes. You will be able to review every video before it goes live and request changes through your client portal.

Short-form video includes two rounds of revisions per video within the original scope. That is different from our organic static posts, which include unlimited revisions, because video takes considerably more work to produce and re-edit.

Yes. We’ll use your logo, colours, fonts and any brand guidelines you provide to create a consistent look and feel across all your videos. If you don’t have formal guidelines, we’ll develop a simple, recognisable style with you.

Yes. Every video we create for you is unique to your business and 100% owned by you. You’re free to use the content across your marketing channels for as long as you like.

In most cases, yes. As long as the platform supports the format, you can reuse your short-form videos for paid ads, landing pages, email campaigns and more.

We typically deliver videos in vertical format (9:16) at HD quality suitable for Reels, TikTok and YouTube Shorts. If you need alternative formats or sizes, you can let us know in your brief and we’ll do our best to accommodate this.

Yes. Video thumbnails are available as an add-on, in 4, 8 or 12 a month to match your video plan, starting at £15 a month.

A good thumbnail is what makes someone stop and watch, particularly on YouTube Shorts and on your feed grid, so it is a small addition that does a lot of work. You can add it at checkout or ask us in your client portal at any time.

After you sign up, you’ll be able to securely upload your footage and any other assets via your client portal, or simply send us a link to a shared folder containing your assets. You can also share notes, examples and ideas there so our editors have everything they need in one place.

You can upgrade your plan or add extra videos if you need more content in a particular month. Simply contact us via your client portal – you always have the flexibility to scale up or down as required.

No long-term contract is required. Short-form video runs on a simple subscription and you can upgrade, downgrade or cancel with 14 days notice before renewal, in line with our Terms of Service.

If you take it as part of a 6-month plan, it follows the same six-month billing period as your main plan and gets the free month too.

No. Short-form video is an add-on, and add-ons are not included in the 14-day money-back guarantee. That applies whether you buy it on its own or alongside an organic plan.

It stays low risk in other ways: there is nothing to sign, no minimum term, and you can cancel with 14 days notice before your renewal date.

Yes. We only use music, stock footage and other assets that are licensed for commercial use. This means your videos are safe to use across your social media channels and marketing campaigns.

Yes – we design, create, schedule, and publish your Stories directly to your connected accounts. It’s fully done-for-you.

Yes. You can preview every Story in your content scheduler and request edits before it publishes.

You do not have to. Stories go out automatically on schedule, so reviewing them is optional. It is there if you want it, not a step you have to complete.

We design branded, animated 5 to 15 second graphics that match your colours, fonts, and overall style.

No. Our Stories are animated graphics only, so they are created without audio.

Each Story is 5 to 15 seconds, optimised for Instagram and Facebook.

You can if you want to – but it’s optional. We can design everything using your branding and our premium stock assets.

Yes! Everything is created to match your brand identity to keep your Stories consistent and professional.

Yes. Your plan includes one channel, but you can post to both for £10/mo per extra channel.

Yes. Stories include 2 rounds of revisions. Just request changes from your client portal and we will adjust them.

We require 10 days’ notice for custom requests, but you can always use your content scheduler to instantly publish a Story yourself.

Stories appear at the top of the feed, helping boost visibility and encouraging quick engagement thanks to their 24-hour lifespan.

Yes – you own all the content we create, so you can reuse it anywhere.

Yes – you’ll connect them securely through your client portal. You never share your passwords with us.

We create and schedule your Stories in batches every two weeks, in line with your posts.

You can preview them in your scheduler and ask for changes at any point before they go live, but they publish automatically on schedule. Nothing is held up waiting for you.

Yes – you can upgrade, downgrade, pause, or cancel anytime with 14 days’ notice before renewal.

We deliver vertical 9:16 MP4 or PNG files, fully optimised for Instagram and Facebook.

We can design space for these, but interactive elements must be added manually when posting natively, as third-party schedulers don’t support them.

You can provide your own topics if you’d like, or let us take care of it. Our writers research trending and relevant subjects for your industry to help you rank for the right keywords and attract more traffic.

Every article includes targeted keywords, clear headings and natural keyword placement. We focus on readability, structure, and relevance – the things that genuinely help your site perform better on search engines.

You’ll get fresh content every month, depending on your chosen plan – 500, 1,000, or 1,500 words per article. We deliver consistently to help your website stay active and improve its SEO performance over time.

Right now, we provide the blogs in Word format for you to upload yourself.

Blog articles include 2 rounds of revisions. Just tell us what you’d like refined and we will adjust it.

Our team uses SEO research tools to identify relevant, high-value keywords for your industry and location. We balance popular search terms with realistic ranking opportunities to help you achieve steady growth.

Regular, keyword-optimised content is one of the most effective ways to improve SEO. While results take time, consistent monthly publishing builds visibility, authority, and long-term traffic momentum.

Yes – you can upgrade, downgrade, or cancel your subscription at any time with no hidden fees or long contracts.

Not at this stage – our focus is on creating high-quality, optimised content.

The Reports Hub is available as an add-on to any Step Social content plan. Once added, we’ll activate your access within five business days, and you’ll be able to log in and connect your social accounts.

You can track performance for popular platforms including Facebook, Instagram, LinkedIn, and TikTok.

Setup is quick and simple. You’ll just need to connect your social accounts via your client portal. If you need help linking profiles, our team can guide you through the process.

You can create Quick Reports for instant overviews across multiple profiles, or dive deeper with Custom Reports that let you choose which metrics and modules to include. You can even automate reports to be sent to you daily, weekly, or monthly.

Yes – if you choose to build a custom report, you can select the layout, add or remove data modules, and tailor it to focus on the insights that matter most to your business. Quick Reports, however, use standard templates and can’t be edited.

Yes. The Reports Hub continuously updates your analytics, so you’re always seeing the most up-to-date information available from your connected platforms.

Absolutely. Reports can be shared via email, downloaded as PDFs, or accessed via a shareable link. It’s ideal for keeping your team or stakeholders up to date.

Not at all. The dashboard is designed to be intuitive and visual, so you can quickly see key metrics at a glance. For more advanced users, the platform includes tools to dig deeper into engagement trends and campaign analytics.

Yes. The Reports Hub runs on a flexible month-to-month basis. You can cancel at any time with no hidden fees or long-term commitment.

Native analytics only show data for their own platform. The Reports Hub brings all your social performance together in one place, saving you hours of switching between dashboards and exporting spreadsheets. It also allows you to combine cross-platform data in a single report.

No. There is no long-term contract and nothing to sign. You agree to our Terms of Service when you sign up, and that is it.

Monthly plans run month to month. Our 6-month option is a prepaid term rather than a contract, so there are no penalties and nothing to pay back if you decide not to continue. You simply choose not to renew.

You can manage your subscription directly from your client portal. From there, you can:

• View and download invoices
• Update or add payment methods
• Add or remove services and add-ons
• Contact us to upgrade, downgrade or cancel

Payments are taken in advance at the start of each billing period.

On a monthly plan that is once a month, on the same date you signed up. On a 6-month plan it is a single payment covering all six months, and nothing further is taken until month seven.

Subscriptions renew automatically so your content does not stop. Before a 6-month plan renews we will email you the renewal date and the amount, so nothing lands unexpectedly.

You can cancel at any time from your client portal. We ask for 14 days notice before your renewal date, because we plan and create your content in advance.

On a monthly plan, cancelling stops the next monthly payment. On a 6-month plan, your service continues to the end of the six months you have already paid for, and giving notice stops it renewing for another six. We do not refund the unused part of a term once the 14-day money-back guarantee period has passed.

In many cases, yes. If you know you’ll need to take a break (for example, due to seasonality or internal changes), contact us via your client portal. We can discuss pausing your service from your next renewal date, so you’re not paying for content you won’t use, and then restart when you’re ready.

To cancel, please contact us via your client portal or email support@stepsocial.com with your cancellation request. We’ll confirm the date your subscription will end, in line with our 14-day notice period.

Yes. Let us know through your client portal and we will sort it.

Upgrades can happen at any time. On a 6-month plan you pay the difference between the two plans for the remaining whole months.

Downgrades, pauses and removing add-ons take effect from your next renewal date, with 14 days notice, and do not create a refund for the period you have already paid for.

Yes. Our 14-day money-back guarantee covers the three core organic plans (Basic, Pro and Premium) on your first order with us, whether you are on monthly or 6-monthly billing. The 14 days run from the day you sign up.

If you are not happy in that window, tell us and we refund your plan in full. On a 6-month plan that means the whole six-month fee, not one month of it.

Add-ons are not included in the 14-day money-back guarantee. That covers short-form video, Stories, blog articles, thumbnails, extra social channels, the Reports Hub and Profile Setup. Anything we have made for you is yours to keep.

The guarantee also does not cover Meta Lead Ads, ad spend paid to Meta, or any order that is not your first with us. We ask that any posts we have already published on your profiles are deleted before a refund is processed.

No. Our pricing is transparent and fixed. Any optional add-ons (such as extra social channels, Reports Hub, or text notifications) are clearly listed on the Pricing page and during checkout. For ad services like Meta Lead Ads, your ad spend is paid separately to the platform and is always kept distinct from our management fee.

You pay for five months up front and get six, so you get a month free. You save £99 on a Basic plan, £179 on a Pro plan and £249 on a Premium plan.

It is one payment at the start, and nothing further until month seven. Everything about the service itself is identical to a monthly plan.

Yes, for anything you take at the same time as your plan. Videos, Stories, blog articles, thumbnails, the Reports Hub, carousel posts and extra social channels all get six months for the price of five when they are on the same order.

If you add something later, part-way through your six months, it runs monthly alongside your plan so you are not tied into a term you have already paid for. At your next plan renewal we can move it onto the same six-month cycle, and it picks up the free month from then.

One-off charges such as Profile Setup are the exception either way, as a single payment has no monthly cycle to discount.

It renews for another six months at the same rate, so the free month carries on. We will email you before it renews with the date and the amount, so you always know what is coming.

If you would rather not continue, or you want to switch back to monthly, just give us 14 days notice before the renewal date.

Yes, in either direction, from your next renewal date. Just tell us in your client portal with at least 14 days notice.

One thing to note: the 14-day money-back guarantee applies to your first order with us, so moving an existing monthly plan onto a 6-month plan does not start a new guarantee period.

In your first 14 days, yes, and we refund the whole six-month plan fee, not just one month. Add-ons are not included in the guarantee.

After the first 14 days we do not refund the unused part of a term. Your service simply runs to the end of the six months you have paid for, and you can choose not to renew.