Case studies from real businesses

Yes. Every case study on this page is a real Step Social client campaign, and the figures come straight from the client's own Meta ad account or social media analytics.

It depends on your industry, your offer, your audience and, for ads, your budget. Our aim is to keep you consistently visible, build trust with the people who find you and bring in more enquiries over time.

Because so much is outside anyone's control, we do not promise a set number of followers, leads or sales. What we do promise is consistent, well-made content, best-practice strategy and, on ads, ongoing optimisation. You can add the Reports Hub if you want clear numbers on how your social media is performing.

Every plan and add-on is priced on our pricing page, and Meta Lead Ads on the Meta Lead Ads page. Prices are shown in pounds for UK visitors and in US dollars everywhere else. UK prices are shown before VAT, which is added at checkout.

You can pay monthly, or choose our 6-month option and get one month free.

No. There is no long-term contract and nothing to sign. You agree to our Terms of Service when you sign up, and that is it.

Monthly plans run month to month. Our 6-month option is a prepaid term rather than a contract, so there are no penalties and nothing to pay back if you decide not to continue. You simply choose not to renew.

Our three organic posting plans, Basic, Pro and Premium, on your first order with us, whether you pay monthly or every 6 months. The 14 days run from the day you sign up. If you are not happy in that window, tell us and we refund your plan in full.

Add-ons are not included: short-form video, Stories, blog articles, thumbnails, extra channels, the Reports Hub and Profile Setup. The guarantee also does not cover Meta Lead Ads, ad spend, reseller orders or any order that is not your first with us. Anything we have made for you is yours to keep, and we ask that any posts we have already published on your profiles are deleted before a refund is processed.

No, and this is a real difference between us and most providers. With most agencies every single post has to be approved before it can go out, which is another task on your list and rather defeats the point of handing it over.

With us, we message you every two weeks when a new batch is ready. Have a look in your content scheduler if you want to. If you are happy, there is nothing to do: your content publishes automatically on schedule. If you want something changed, tell us in your client portal.

Meta Lead Ads is the one exception. Ads are approved by you before a campaign goes live, because they spend your ad budget.

We use AI to speed up parts of our workflow, as most modern agencies do. What matters more is what happens around it.

Every account has a dedicated content creator who oversees your content, and an editor checks everything before it reaches you. Your content is built around your brand, your audience and your goals, and it is never reused for another client.

That process exists for a reason. Mass-produced content is easy to spot and does nothing for a business. What you get from us should look like it was made for you, because it was.

If you have particular preferences about how AI is used on your account, tell us when you sign up and we will work to that. You can change it at any time.

You fill in a short onboarding form so we can learn about your business, your brand and your goals. You also get access to your client portal straight away, where you connect your social profiles, upload your logo and brand assets, and share any ideas or promotions you want covered.

Behind the scenes, the dedicated content creator assigned to your account builds your first batch, and an editor checks it before it goes anywhere near your profiles. Once it has passed that check, we send you your content scheduler logins so you can see the whole batch laid out.

From then on you get a new batch every two weeks, and we message you each time one is ready. If you are happy with it, you do not need to do anything. Your content publishes automatically on schedule.