CASE STUDY

All Aboard for Growth: Boosting Traintime UK’s Social Presence by 25%

How consistent, family-friendly content and timely Stories drove +25% follower growth and buzzing comment threads for a fast-expanding children’s play brand.

CLIENT

Traintime UK

INDUSTRY

Children’s Entertainment

PLAN

Basic: 10 posts

ADD-ONS

10x monthly Stories posts

%

increase in followers

%

increase in media sent

followers gained

The Client

Traintime UK runs immersive “stay & play” train-track sessions, parties, and events for toddlers and beyond – now expanding nationally via a flexible, family-friendly franchise model.

The brand voice is informal, emoji-friendly, and parent-centric, with content spanning session highlights, party ideas, benefits of play, reviews, and franchise opportunities.

Video in Brand Storytelling

The Challenge

Scale organic social across multiple locations while keeping weekly sessions front-and-centre, boosting party bookings, and seeding franchise recruitment – without referencing track-building (which not all franchisees offer).

Traintime also needed more timely posts tied to each area’s timetable, plus recurring recruitment and new-area announcements.

The Solution

We built a monthly content engine around the HQ timetable: 10 feed posts/month plus 10 Story posts/month for extra reach, scheduled ahead in our portal for repeatable weekly session reminders.

We added a steady drumbeat of franchise recruitment posts and geo-specific launch announcements, and leaned into posting times that data showed were most likely to engage.

On Track for Growth

From event promos to franchise highlights, here’s how we brought Traintime UK to life on social.

Click to view full screen

The Results

Followers grew to over 3,000, a net gain of +564 (+25% vs. the previous period).

We shipped 243 pieces of media on Instagram (up +65% vs. the previous period), energising the page.

Engagement was conversation-heavy, with top posts drawing at least 50 comments.

Community tagging accelerated discovery, with frequent @mentions from engaged followers on session content.

Consistent, on-brand messaging across all posts ensured Traintime UK maintained a cohesive voice that resonated with parents and franchise prospects.

Significant time saved for the client, with content creation, scheduling, and Stories handled end-to-end – freeing up their team to focus on operations and franchise expansion.

Client feedback

“This is the perfect solution to managing social channels/content. I was sceptical at first but we have now signed up 2 of our businesses. The content is original, very well written and on brand! The customer service is great and if you want to change the messaging slightly it’s easily done! Give it a try!”

Jim Pycraft, Owner
Traintime UK

⭐⭐⭐⭐⭐

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Visit our Pricing page to choose the plan that’s best for your business and follow the 4 simple steps to get started. Signing up only takes a few minutes and if you’re not satisfied within the first 14 days, we’ll offer you a full refund.

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Absolutely. You can review all scheduled content by logging in to your personal dashboard. Here you can review, edit and reschedule posts, submit feedback, request revisions, upload additional content for us to use and much more.

Can I still post on my own social media profiles?

Of course! You can use your dashboard to publish or schedule your own posts (in addition to the posts we schedule for you) to all of your connected social media profiles simultaneously.

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We will create posts for any content requests that you may have. You can tell us of any upcoming promotions via your dashboard. Due to our strict working schedule, we kindly ask for at least 10 days notice for any content requests, as this will allow enough time for us to create and schedule your posts, and enough time for you to review them before they are published. If you need to post something urgently, then you can do so yourself using your dashboard.

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