CASE STUDY

Transforming Social With Video: How Village Gym Boosted Engagement

How tailored organic social media content boosted engagement and follower growth across Village Health & Wellness Club’s 33 locations across the UK.

CLIENT

Village Health & Wellness Clubs

INDUSTRY

Health & Fitness

PLAN

Pro: 20 posts

ADD-ONS

12x short-form videos

%

increase in followers

%

increase in engagement

new followers

The Client

Village Health & Wellness Clubs is a leading UK-wide chain of 33 gyms and health clubs.

Known for premium Technogym equipment, diverse fitness classes, expert personal training, and a focus on wellness, Village offers members a full health and fitness experience.

Their audience spans fitness enthusiasts, families, and those seeking a supportive community for their health goals.

Video in Brand Storytelling

The Challenge

Village Health & Wellness wanted to re-energise their organic social strategy with video-first storytelling.

While they had a library of high-quality footage featuring members using their facilities, they lacked the time and in-house editing expertise to turn those clips into polished, engaging content that matched their brand voice and style.

The Solution

Step Social partnered with Village Health & Wellness to deliver a video-first content strategy that brought their facilities and community to life.

Their team provided access to a shared folder containing hundreds of raw video clips, which our dedicated content creator transformed into dynamic, vertical videos optimised for social platforms.

Each week, we produced five of these high-quality videos, pairing them with personality-driven copy to match Village’s cheeky, fitness-led tone.

By delivering content in a streamlined weekly package, we enabled the Village team to schedule posts seamlessly in-house, while performance insights helped us refine timing and creative approaches to maximise reach and engagement.

The Power of Video

A showcase of the high-performing videos driving engagement and growth.

Click to view full screen

The Results

The video-centric strategy delivered impressive results over April – August 2025:

+8% follower growth – reaching 40,597 followers (+2,990).

746.76% surge in engagement compared to the previous period.

986 comments received, up from just 18 previously – a clear sign of deeper audience connection.

169 posts published, with a 3.46% increase in output.

Several videos became breakout hits, one generating 600 likes and 846 comments.

Identified 9 AM as the prime engagement window to maximise visibility.

Significant time saved for Village’s marketing team, thanks to a streamlined content delivery process that allowed them to focus on other priorities.

Stronger, more consistent branding, with unified visuals and tone across all social platforms.

Client feedback

“The videos are brilliant! Thanks so much, loving your work!”

Sian Parker
Village Health & Wellness

⭐⭐⭐⭐⭐

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