We work with a wide variety of small and medium-sized businesses, agencies and entrepreneurs across many industries – from local service providers to online brands and B2B companies. Our process is flexible enough to adapt to most sectors, and we tailor content to your audience and goals rather than using a one-size-fits-all approach.

Step Social is a UK company. We’re fully remote, with team members based across the UK, Europe and the US. This allows us to support clients in multiple time zones while maintaining a consistent standard of quality.

Visit our Pricing page, choose the plan that best fits your needs, and sign up online in just a few minutes. You’ll then be guided through our onboarding steps to get everything set up.

After you select a plan and complete checkout, you’ll be asked to fill in a short onboarding questionnaire so we can learn more about your business, brand and goals.

You’ll then be directed to your client portal, where you can:

• Connect your social profiles to our content scheduler (for social and video services)
• Upload your logo and brand assets
• Share ideas, promotions or specific requests

Within around 5 business days, your first batch of content (e.g. social posts or videos, depending on your plan) will be ready to review. We’ll email you as soon as your content is in your scheduler so you can check everything before it goes live.

You’ll have access to support via your client portal, where you can send messages, request changes and share ideas any time. You can also book a video call if you prefer to talk things through. We aim to respond promptly and keep communication clear and straightforward.

No. You’ll never need to share your passwords with us. After you sign up, you’ll securely connect your social media profiles to our content scheduler via your client portal. This gives us the ability to schedule posts on your behalf without needing direct login access.

Yes. If you don’t yet have profiles for your business, we can help you get set up. There is a small one-off fee for each social media profile we create for you. Just contact us via your client portal or email support@stepsocial.com and we’ll guide you through the process.

Yes. For all ongoing services, you’ll have a dedicated content creator or specialist assigned to your account. They’ll get to know your brand, preferences and goals so your content feels consistent over time.

We use AI as a supporting tool in our workflow – for example, to speed up research, idea generation or outlining. However, your content is always created, refined and approved by real people. All final visuals, copy and designs are produced by our human team using your branding and preferences, unless we’ve explicitly agreed a different approach with you in advance.

If you have strong preferences for or against the use of AI, just let us know when you sign up and we’ll factor that into how we work on your account.

All content is created specifically for your business and is not reused for other clients. While we apply proven best practices and frameworks, your copy, creatives and strategy are tailored to your brand, audience and goals so your content feels unique and relevant to you.

Yes. You can resell our content services under your own brand through our white-label reseller program. This is ideal for agencies or consultants who want to offer organic social media or content services without building an internal team. If you’re interested, schedule a call to discuss white-label options.

No. Our focus is on creating and scheduling high-quality content for your profiles. We don’t offer community management or inbox management at this time, so you’ll still handle replies to comments, DMs and enquiries. However, our content is designed to spark engagement and give you more opportunities to start conversations with potential customers.

Yes. All content we create for you – social posts, graphics, videos, Stories and blog articles – is yours to use for as long as you like. You’re free to republish, repurpose or reuse it across your marketing channels, provided you keep any licensed music/stock usage within standard platform rules.

Results will look different for every business, depending on your industry, offer, audience and budget. Our goal is to help you stay consistently visible, build trust with your audience and generate more enquiries over time through high-quality content and campaigns.

Because so many factors are outside of our control, we don’t promise specific numbers such as a set amount of followers, leads or sales. Instead, we focus on best-practice strategy, consistent delivery, and ongoing optimisation (for ads), plus the option to include clear reporting so you can see how things are performing and make informed decisions.

It depends on the specific sector and platform policies. We can usually support most professional and service-based businesses, but certain industries (for example, heavily regulated products or services) may have strict advertising and content rules. If you’re unsure, contact us before signing up and we’ll confirm what we can and can’t do for your niche.

At the moment, our services are provided in English only. All social media content, ads, videos, Stories and blog articles are created in English. If you need support in another language in future, you’re welcome to contact us and we can let you know if this has changed.

We create a mix of content tailored to your business and audience, such as service or product highlights, educational tips, FAQs, testimonials, industry news, promotions, and engagement-focused posts. The exact mix is based on your goals and the preferences you share in your onboarding questionnaire.

We can create and schedule content for:

• Facebook
• Instagram
• X (Twitter)
• LinkedIn Personal Profiles
• LinkedIn Company Pages
• Google Business
• TikTok
• YouTube Shorts
• Threads
• Bluesky

You choose which profiles to include when you sign up, and you can add more later if needed.

Yes. Every post includes a written caption and relevant hashtags, tailored to your brand voice and audience. We’ll follow any guidelines you give us, and aim to keep captions clear, on-brand and optimised for engagement.

We design branded graphics for your posts using your logo, colours and fonts. You’re welcome to provide your own photos or assets, and we can also use high-quality stock imagery where appropriate. If you’d like more advanced formats, such as carousel posts, these are available as a low-cost add-on.

When you sign up, you’ll complete a short onboarding questionnaire about your business, services, target audience and preferences. We then research your company and industry, review your website and existing profiles, and create a content plan that aligns with your goals – whether that’s increasing visibility, building authority, generating enquiries, or a mix of all three.

After you select a plan and sign up, you’ll:

1. Complete an onboarding questionnaire so we can learn about your business and preferences – plus you can upload your logo and brand assets.
2. Access your client portal and connect your chosen social profiles to our content scheduler.
3. Share any ideas or promotions you’d like us to focus on.

From there, we create and schedule your first batch of posts. Once they’re ready, we’ll notify you so you can review everything in your scheduler before anything goes live.

Once you’ve completed your onboarding questionnaire and connected your social profiles, you’ll usually receive your first batch of posts within 5 business days. After that, we deliver new posts on a rolling 14-day schedule according to your plan.

Yes. You can review all scheduled content in your content scheduler via your client portal. You’ll see posts in a calendar or feed view, and you can edit, reschedule, or request revisions in your client portal before they go live.

We create and schedule your posts every 14 days, so you receive fresh content twice a month. The total number of posts we schedule over the month depends on your plan (10, 20 or 30 posts), spread across your chosen platforms.

Absolutely. All of our organic social media plans include unlimited revisions within the original scope. You can request changes directly from your client portal, and we’ll adjust your posts until you’re happy with them. We just ask for at least 48 hours’ notice before a post is due to go live where possible.

Yes, definitely. You can still create and post your own content at any time. You can also use your content scheduler to schedule your own posts alongside ours, so everything appears in one place and your calendar remains consistent.

Yes. You can use your client portal to tell us about upcoming promotions, launches, events or key dates you’d like us to highlight. We recommend giving us at least 10 days’ notice so we have enough time to create, schedule and allow you to review the posts before they go live.

If you need something posted urgently, the quickest option is usually to create and publish it directly yourself using your content scheduler. Where possible, we’ll also try to support urgent requests made via your client portal, but due to our scheduling process we can’t always guarantee same-day or last-minute turnaround.

Yes. We’ll use your logo, colours, fonts and any brand guidelines you provide to keep your posts consistent with the rest of your marketing. If you don’t have formal brand guidelines, we’ll work with you to create a simple, consistent visual style for your social media content.

At minimum, we’ll ask for your logo, brand colours and website link. If available, you can also share:

• Brand guidelines or style guides
• Example posts or designs you like
• Product or service photos
• Any phrases or messaging you do or don’t want us to use

All of this helps us create content that feels like a natural extension of your brand.

Yes. You can upgrade or downgrade your plan if your needs change. If you’d like to adjust your plan, just let us know via your client portal 14 days before renewal and we’ll arrange the change in line with your billing cycle.

Yes. You can bolt on additional content services such as short-form videos, Stories posts, SEO blog articles, carousel posts and reporting. This allows you to keep your organic static posts as your core service, while adding extra content types as and when you need them.

By default, you’ll have access to your content scheduler and can see what’s scheduled and published. If you’d like deeper performance insights and automated reporting, you can add our Reports Hub, which provides real-time analytics and easy-to-generate reports for your connected channels.

We use AI as a supporting tool in our workflow – for example, to speed up research, generate ideas or help with outlining content. However, your posts are always created, refined and approved by real people.

All visuals and final designs are produced by our human team (using your branding and preferences), unless we’ve explicitly agreed a different approach with you in advance. AI never “replaces” your content creator – it simply helps us work more efficiently, so we can focus more time on quality, strategy and getting the details right for your business.

If you have strong preferences around the use of AI (for or against), just let us know when you sign up and we’ll happily factor that into how we work on your account.

All content is created specifically for your business and is not reused for other clients. While we may apply proven best practices and frameworks, the copy, creatives and strategy are tailored to your brand, audience and goals so your posts feel unique and relevant to you.

Lead Ads collect customer details directly inside Facebook or Instagram, without users leaving the app. This makes it faster and easier for people to enquire about your business.

No – if you don’t have one, we’ll set it up for you. You’ll just need to grant access using a secure one-click link.

Your first ads will be ready to review within five business days of receiving your onboarding questionnaire and account access.

Yes – our optional Profile Setup & Optimisation add-on covers creating or refreshing your pages so they’re ready for ads.

We’ll ask you to complete a short onboarding questionnaire about your business, offer, and target audience, then we handle everything else.

Yes – we manage the entire process, including campaign structure, targeting, creative design, and performance optimisation.

We research your ideal audience based on demographics, location, and interests to target people most likely to become customers.

Absolutely – whether you want to reach people within a set radius or focus on certain age groups or interests, we’ll tailor it for you.

Yes – you can run ads across both platforms, and we’ll optimise your budget to get the best results on each.

Yes – you’ll receive a preview of your ads in your client portal to review and approve before launch.

You can, but it’s optional. We can design static ads for you, or create short-form videos if you choose the video add-on.

Each plan includes all core services – the only difference is the number of static ad creatives per month (1, 3, or 5).

Yes – you can change or cancel your plan anytime directly from your client portal.

Your ad spend is paid separately directly to Meta. Our prices cover management, creative work, and optimisation only.

No – everything is included in your monthly plan price. Optional add-ons are clearly listed when you sign up.

All new leads appear instantly in your Meta Leads Center, and you’ll also receive email notifications. For easier tracking, we can set up a Google Sheet that updates automatically for a small additional fee.

Yes – you’ll receive email notifications by default whenever a new lead is submitted. If you’d like instant text alerts as well, you can add our Text Notifications add-on.

Your ad spend depends on your goals, location, and industry – the more you spend, the more people you will reach. We generally recommend a minimum budget of £10 per day for local service businesses. You can adjust your budget anytime, and we’ll help you find the sweet spot that delivers consistent, affordable leads without overspending.

Each month, we create new ad creatives for your campaign. We’ll pause any older ads that have started to slow down and replace them with fresh designs and messaging to keep your results improving.

We monitor performance continuously. If an ad is still performing well, we’ll keep it running alongside your new ones. If it’s showing signs of fatigue, we’ll pause it so your budget stays focused on what works best.

Results vary by business and budget, but most clients start seeing new enquiries within the first few weeks of their campaign.

Yes – our Monthly Report add-on provides clear summaries of key metrics like reach, leads, and cost per result.

No contracts – our service runs month-to-month, and you can cancel anytime.

You’ll have access to email and video call support, plus your client portal to provide updates, revisions, and new ideas or promotions anytime.

We create vertical videos that are optimised for Facebook and Instagram Reels, TikTok and YouTube Shorts as standard.

You’re welcome to provide your own footage, but you don’t have to. We can work from your existing clips, long-form videos or podcasts – or create videos for you using premium stock footage that fits your brand and message.

Yes. Share your videos or podcast recordings and we’ll identify the most engaging moments to repurpose into short, scroll-stopping clips. We’ll then add captions, music and branding so they’re ready to publish.

Not at all. If you’re happy to be on camera, we can build your content around that. If you’d rather stay behind the scenes, we can create videos using stock footage, product shots, screen recordings, graphics and text-based content instead.

Our short-form videos are typically between 15 and 60 seconds long. This keeps them ideal for Reels, TikTok and YouTube Shorts, and allows us to focus on clear, punchy messages that hold attention.

Yes. As part of your plan, we can schedule your short-form videos directly to one social media channel via your content scheduler. You can add extra channels for a small additional monthly fee if you’d like us to post to multiple profiles.

Once you’ve signed up, submitted your onboarding questionnaire and uploaded any footage or assets, you’ll usually receive your first batch of videos within 5 business days. After that, we’ll deliver new videos every two weeks according to your plan.

Absolutely. You’ll be able to review all of your videos before they go live and request as many tweaks as you need within the original scope. We offer unlimited revisions, so we’ll refine your videos until you’re happy with them.

Yes. We’ll use your logo, colours, fonts and any brand guidelines you provide to create a consistent look and feel across all your videos. If you don’t have formal guidelines, we’ll develop a simple, recognisable style with you.

Yes. Every video we create for you is unique to your business and 100% owned by you. You’re free to use the content across your marketing channels for as long as you like.

In most cases, yes. As long as the platform supports the format, you can reuse your short-form videos for paid ads, landing pages, email campaigns and more.

We typically deliver videos in vertical format (9:16) at HD quality suitable for Reels, TikTok and YouTube Shorts. If you need alternative formats or sizes, you can let us know in your brief and we’ll do our best to accommodate this.

After you sign up, you’ll be able to securely upload your footage and any other assets via your client portal, or simply send us a link to a shared folder containing your assets. You can also share notes, examples and ideas there so our editors have everything they need in one place.

You can upgrade your plan or add extra videos if you need more content in a particular month. Simply contact us via your client portal – you always have the flexibility to scale up or down as required.

No long-term contracts are required. Our short-form video service runs on a simple monthly subscription, and you can upgrade, downgrade or cancel your plan at any time with 14 days notice before renewal in line with our Terms of Service.

No. Our 14-day money-back guarantee does not apply to short-form video subscriptions. We keep things low-risk by offering flexible monthly plans, unlimited revisions and the ability to change or cancel your plan at any time.

Yes. We only use music, stock footage and other assets that are licensed for commercial use. This means your videos are safe to use across your social media channels and marketing campaigns.

Yes – we design, create, schedule, and publish your Stories directly to your connected accounts. It’s fully done-for-you.

Absolutely. You’ll be able to preview all Stories in your content scheduler and request edits before they are published.

We design branded, animated 5–15 second graphics that match your colours, fonts, and overall style.

No. Our Stories are animated graphics only, so they are created without audio.

Each Story is 5–15 seconds, optimised for Instagram and Facebook.

You can if you want to – but it’s optional. We can design everything using your branding and our premium stock assets.

Yes! Everything is created to match your brand identity to keep your Stories consistent and professional.

Yes. Your plan includes one channel, but you can post to both for £10/mo per extra channel.

Definitely. You can request changes to any Story until you’re happy with it.

We require 10 days’ notice for custom requests, but you can always use your content scheduler to instantly publish a Story yourself.

Stories appear at the top of the feed, helping boost visibility and encouraging quick engagement thanks to their 24-hour lifespan.

Yes – you own all the content we create, so you can reuse it anywhere.

Yes – you’ll connect them securely through your client portal. You never share your passwords with us.

We create and schedule your Stories in batches every two weeks. You review and approve them in advance before they go live.

Yes – you can upgrade, downgrade, pause, or cancel anytime with 14 days’ notice before renewal.

We deliver vertical 9:16 MP4 or PNG files, fully optimised for Instagram and Facebook.

We can design space for these, but interactive elements must be added manually when posting natively, as third-party schedulers don’t support them.

You can provide your own topics if you’d like, or let us take care of it. Our writers research trending and relevant subjects for your industry to help you rank for the right keywords and attract more traffic.

Every article includes targeted keywords, clear headings and natural keyword placement. We focus on readability, structure, and relevance – the things that genuinely help your site perform better on search engines.

You’ll get fresh content every month, depending on your chosen plan – 500, 1,000, or 1,500 words per article. We deliver consistently to help your website stay active and improve its SEO performance over time.

Right now, we provide the blogs in Word format for you to upload yourself.

We include one free round of revisions each month. If you’d like further adjustments, we can accommodate that too – just let us know what you’d like refined.

Our team uses SEO research tools to identify relevant, high-value keywords for your industry and location. We balance popular search terms with realistic ranking opportunities to help you achieve steady growth.

Regular, keyword-optimised content is one of the most effective ways to improve SEO. While results take time, consistent monthly publishing builds visibility, authority, and long-term traffic momentum.

Yes – you can upgrade, downgrade, or cancel your subscription at any time with no hidden fees or long contracts.

Not at this stage – our focus is on creating high-quality, optimised content.

The Reports Hub is available as an add-on to any Step Social content plan. Once added, we’ll activate your access within five business days, and you’ll be able to log in and connect your social accounts.

You can track performance for popular platforms including Facebook, Instagram, LinkedIn, and TikTok.

Setup is quick and simple. You’ll just need to connect your social accounts via your client portal. If you need help linking profiles, our team can guide you through the process.

You can create Quick Reports for instant overviews across multiple profiles, or dive deeper with Custom Reports that let you choose which metrics and modules to include. You can even automate reports to be sent to you daily, weekly, or monthly.

Yes – if you choose to build a custom report, you can select the layout, add or remove data modules, and tailor it to focus on the insights that matter most to your business. Quick Reports, however, use standard templates and can’t be edited.

Yes. The Reports Hub continuously updates your analytics, so you’re always seeing the most up-to-date information available from your connected platforms.

Absolutely. Reports can be shared via email, downloaded as PDFs, or accessed via a shareable link. It’s ideal for keeping your team or stakeholders up to date.

Not at all. The dashboard is designed to be intuitive and visual, so you can quickly see key metrics at a glance. For more advanced users, the platform includes tools to dig deeper into engagement trends and campaign analytics.

Yes. The Reports Hub runs on a flexible month-to-month basis. You can cancel at any time with no hidden fees or long-term commitment.

Native analytics only show data for their own platform. The Reports Hub brings all your social performance together in one place, saving you hours of switching between dashboards and exporting spreadsheets. It also allows you to combine cross-platform data in a single report.

No. Our services run on flexible monthly subscriptions. You’ll agree to our Terms of Service when you sign up, but there are no long-term contracts.

You can manage your subscription directly from your client portal. From there, you can:

• View and download invoices
• Update or add payment methods
• Add or remove services and add-ons
• Contact us to upgrade, downgrade or cancel

Payments are taken in advance at the start of each billing period. Your subscription will renew automatically each month unless you cancel or change your plan before your renewal date.

Our service is month-to-month, so you can cancel your subscription at any time. We ask for 14 days’ notice before your subscription renewal date so we can adjust your plan and workflow in good time, as we plan and create your content in advance.

In many cases, yes. If you know you’ll need to take a break (for example, due to seasonality or internal changes), contact us via your client portal. We can discuss pausing your service from your next renewal date, so you’re not paying for content you won’t use, and then restart when you’re ready.

To cancel, please contact us via your client portal or email support@stepsocial.com with your cancellation request. We’ll confirm the date your subscription will end, in line with our 14-day notice period.

Yes. You can upgrade or downgrade your plan as your needs change. Just let us know via your client portal, and we’ll update your plan in line with your next renewal date.

We offer a 14-day money-back guarantee on eligible plans. If you’re not 100% satisfied within the first 14 days after signing up to a qualifying plan, we’ll offer you a full refund.

After the 14-day guarantee period has expired, refunds are not typically offered. Services where the guarantee does not apply (such as short-form video) are clearly marked on our site, and we keep things low-risk with flexible monthly subscriptions and unlimited revisions.

No. Our pricing is transparent and fixed. Any optional add-ons (such as extra social channels, Reports Hub, or text notifications) are clearly listed on the Pricing page and during checkout. For ad services like Meta Lead Ads, your ad spend is paid separately to the platform and is always kept distinct from our management fee.