CASE STUDY
High-End Aesthetics, High-Impact Results: AA ENT’s Social Media Success
How Step Social grew AA ENT’s Instagram presence by over 75% and built a luxury online brand to match its premium surgical services.
CLIENT
AA ENT & Facial Plastic Surgery
INDUSTRY
Medical Aesthetics
PLAN
Basic: 10 posts
WEBSITE
aaent.co.uk
%
increase in followers
%
increase in media sent
followers gained
The Client
AA ENT, led by renowned Consultant ENT & Facial Plastic Surgeon Professor Ali Al-Hussaini, is a trusted name in rhinoplasty, pinnaplasty, and paediatric ENT surgery.
With a focus on precision, innovation, and compassionate care, AA ENT provides transformative results for patients across South Wales and beyond.
The Challenge
Despite offering world-class surgical expertise, AA ENT’s social media presence did not reflect the luxury, precision, and trustworthiness of the brand.
They needed a strategy that would build brand authority and trust, showcase patient transformations with high-quality before-and-after visuals, and increase both reach and engagement among their target demographic of 21–50-year-olds.
At the same time, it was essential to maintain a premium, cohesive visual identity across platforms to align with the high-end nature of their services.
The Solution
Step Social developed a tailored organic social media strategy designed to balance luxury aesthetics with engaging, educational content.
This included a full profile optimisation for Instagram and Facebook to create a polished and professional image, along with a consistent posting schedule featuring a mix of before-and-after patient transformations, expert insights, and educational posts.
Every visual was crafted using AA ENT’s signature black and gold palette with elegant typography to emphasise the brand’s premium identity.
Captions were written with compelling hooks and clear calls to action to encourage user interaction and website visits.
To ensure seamless execution and tracking, content scheduling tools were integrated, allowing for consistent management and performance analysis of the campaign.
Precision in Every Post
Posts that highlight precision, expertise, and remarkable patient transformations.
Click to view full screen
The Results
The results from January to August 2025 clearly demonstrate the impact of a consistent, high-quality content strategy:
Instagram followers grew by 75.7%, adding 8,578 new followers to reach a total audience of 19,911.
Content received over 23,000 likes and 70 comments, showcasing active audience interaction.
Published 198 posts, representing a 68.5% increase in output compared to the previous period.
Posts showcasing patient transformations received up to 514 likes, reflecting strong interest in visual proof of results.
These metrics indicate a strong upward trajectory in audience size, content performance, and overall engagement, positioning AA ENT as a leading voice in its niche.
With scheduling tools and streamlined workflows, the client saved hours every week that were previously spent manually managing their social platforms.
Every post maintained AA ENT’s black and gold luxury aesthetic, reinforcing brand recognition and trust across platforms.
With a 75% increase in followers and a 68% boost in content output, AA ENT’s social media presence now reflects the same precision and excellence as their surgical expertise.
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Simple, flexible, and affordable video creation designed to grow your brand.
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Professional, high-quality social media content that get results.
Unlimited revisions
Request as many tweaks as you need until you are satisfied.
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Premium content that matches your brand style and tone.
Super-fast delivery
Receive your first batch of content within 5 business days.
Flexible & scalable
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Unique and yours
Every piece of content is 100% owned by you for you to reuse however you like.
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Team collaboration
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Frequently Asked Questions
How do I sign up?
Visit our Pricing page to choose the plan that’s best for your business and follow the 4 simple steps to get started. Signing up only takes a few minutes and if you’re not satisfied within the first 14 days, we’ll offer you a full refund.
What happens after I sign up?
Once you have chosen a plan that suits you, you’ll need to answer a few questions to give us a better understanding of your business and the content you expect to receive. Upload your company logo plus any other assets that you think we’ll need, connect your social media profiles to the dashboard and then we can begin creating your content, which you can expect to receive within 5 business days.
When your content is ready, we’ll send you an email containing your login details to access your own personal dashboard. Here, you can review, edit and reschedule your posts if necessary, or submit feedback, request revisions, upload additional content for us to use, tell us of any upcoming initiatives you may have and much, much more.
Do I have to share my social media profile login details?
Nope! Simply connect your social media profiles to your personal dashboard during signup and we will be able to schedule your posts. Simple.
I don't have any social media profiles set up yet, can you help?
Of course! Get in touch and we will be happy to help. There is a small one-off fee for each social media profile we create for you.
How do you know what to post for my business?
When you sign up you’ll be asked to complete a questionnaire so we can find out more about your business and the type of content that you expect. We thoroughly research every company we work with before creating content, so we will only post high-quality content that is relevant for your audience.
What kind of posts will you create for my business?
We will create a variety of posts for your business based on the answers you provide in our questionnaire after signing up. This could be product/service information, company information, industry news, industry statistics, trivia, quotes etc based on your preferences. We will create a mixture of educational, promotional and interactive content to attract, engage and build trust with your audience.
Can I see the posts you create before they are published?
Absolutely. You can review all scheduled content by logging in to your personal dashboard. Here you can review, edit and reschedule posts, submit feedback, request revisions, upload additional content for us to use and much more.
Can I still post on my own social media profiles?
Of course! You can use your dashboard to publish or schedule your own posts (in addition to the posts we schedule for you) to all of your connected social media profiles simultaneously.
What if I have specific things I would like to promote?
We will create posts for any content requests that you may have. You can tell us of any upcoming promotions via your dashboard. Due to our strict working schedule, we kindly ask for at least 10 days notice for any content requests, as this will allow enough time for us to create and schedule your posts, and enough time for you to review them before they are published. If you need to post something urgently, then you can do so yourself using your dashboard.
How often do I need to review posts?
We create and schedule your posts every 14 days, so you only need to review your posts once every fortnight. We’ll send you an email each time your new posts are ready to review and give you at least 72 hours notice before the first post is due to be published. This will allow you enough time to make changes or request a revision if necessary.
Can I request changes to the posts you schedule?
Of course. All of our plans include unlimited revisions. You can request as many revisions as you like – we will change your post(s) until you are happy with the result. You can easily request revisions in your personal dashboard.
Who will be creating my posts?
Our remote team of content creators are based in native English-speaking countries worldwide. You will be assigned a designated content creator who specializes in creating content for businesses in your specific industry. Your content creator will be responsible for researching your business and creating your posts every 14 days.
Where are you located?
Step Social, headquartered in the UK, is a fully remote company with team members based in Europe, Australia and the United States.
Our rigorous hiring and training process for all team members ensures that our clients consistently receive exceptional social media content.
Can you publish my posts to additional profiles?
Yes. Once subscribed to one of our plans, you can select extra profiles to add to your subscription for an additional monthly fee during signup, or at a later date via your personal dashboard.
Do you write blog articles too?
Yes. All our blogs are SEO-optimized. We include one monthly blog article (500 words) as part of our All Inclusive plan. You can add extra blog articles to your plan via your dashboard for an additional monthly fee.
Which social media platforms do you publish to?
We are able to create and schedule content for Facebook, Instagram, X (Twitter), LinkedIn (Personal and Company Pages) and Google Business Profiles. You decide which profiles to include as part of your plan during signup.
How much does it cost?
You can view all of our plans here.
Do I have to sign a contract?
No. You’ll just need to agree to our Terms of Service when you sign up to one of our plans.
What is your cancellation policy?
Our service is month-to-month so you can cancel your subscription at any stage. If you decide to cancel, we kindly ask that you do so 14 days before your subscription renews before we begin working on your posts for the next fortnight.
Are there any hidden costs?
No hidden costs! Our prices are fixed.
Can I resell your service to my clients?
You can resell our social media management services under your own business name with our simple white label program. Schedule a call to find out more about our white label reseller packages.













