Lead Ads collect customer details directly inside Facebook or Instagram, without users leaving the app. This makes it faster and easier for people to enquire about your business.

All plans include full campaign setup, management and optimization. The difference is how many ad concepts we test each month – Starter focuses on one concept, Growth tests two, and Scale tests three to improve performance and reduce cost per lead over time.

No – you can quickly create or connect your ad account using our secure access link. If you need help, we’ll guide you through the process.

We’ll ask you to complete a short onboarding questionnaire about your business, offer, and target audience, then we handle everything else.

Yes – our optional Profile Setup & Optimization add-on covers creating or refreshing your pages so they’re ready for ads.

Your first ads will be ready to review within five business days of receiving your onboarding questionnaire and account access.

Yes – you’ll receive your ads in a Google Sheet where you can review each one, approve them, or request changes before anything goes live.

Each month, we create new ad creatives for your campaign. We’ll pause any older ads that have started to slow down and replace them with fresh designs and messaging to keep your results improving.

We monitor performance continuously. If an ad is still performing well, we’ll keep it running alongside your new ones. If it’s showing signs of fatigue, we’ll pause it so your budget stays focused on what works best.

Meta’s algorithm needs continuity. It spends the first 5 to 10 days of a campaign in a “learning phase,” figuring out which audience is most likely to convert. Any meaningful mid-flight edit (new creative, audience change, location change) resets that learning back to day zero. Chopping and changing actively hurts results.

The monthly cadence isn’t bureaucracy; it’s the rhythm Meta’s algorithm rewards.

The most useful first step is working out why they don’t feel great:

• Wrong area? Noted for next month’s targeting.
• Wrong service or condition? Next month’s creative.
• Not picking up calls or not converting to bookings? That’s usually a follow-up issue, not an ad issue.

We track all of it in your end-of-month readout and roll the right fix into the next batch. If something genuinely can’t wait, see the next question.

We’d roll it into the next batch. One thing worth knowing upfront: adding a discount tends to lift volume (more form fills) without lifting quality (it often attracts more bargain-hunters than serious buyers). If your concern is lead quality, an offer usually moves things in the wrong direction. We’ll talk through whether it’s the right lever at month-end.

Yes, as a paid add-on. A full mid-month rebuild costs the same as your monthly fee for whichever plan you’re on. It’s essentially a second month’s batch delivered off-cycle, so the same work warrants the same price. It includes new creative, new copy, and the full review-and-approve flow.

If you have the Video Ads add-on, your rebuild includes new videos as well as new static creatives, priced at your total monthly fee (static plan + video add-on).

One note: we don’t offer partial paid changes (e.g. swapping a single headline). Partial mid-flight edits reset Meta’s learning phase identically to a full rebuild, so there’s no scenario where less work costs less for the same hit to performance. It’s a full rebuild at your tier’s price, or wait for the next batch.

For most clients, the standard monthly cadence delivers better results because the algorithm gets a clean run. The paid path is there for genuine exceptions

All new leads are delivered instantly inside your Meta Leads Center. We can also set up automated email notifications and a Google Sheet for easy tracking and follow-up.

Yes – you’ll receive email notifications by default whenever a new lead is submitted. If you’d like instant text alerts as well, you can add our Text Notifications add-on.

You’ll handle all follow-up with your leads. We generate the enquiries, but it’s important to respond quickly – ideally within a few minutes – as this has a big impact on conversion rates and overall campaign performance.

Results vary depending on your industry, offer, location and ad budget. Many clients begin generating enquiries within the first couple of weeks once their campaign goes live, but performance depends heavily on having a clear offer and a service people actively want. Meta ads are designed to amplify what’s already working – they can accelerate growth, but they can’t fix an unproven offer or poor follow-up process. Our role is to apply structured testing and ongoing optimization to improve conversion rates and reduce cost per lead over time.

The number of leads depends on your industry, location, budget and offer. Rather than promising a fixed number, we focus on generating consistent, cost-effective leads and improving performance over time.

We focus on generating high-quality enquiries using proven targeting and ad strategies, but lead quality can vary depending on your offer, pricing and follow-up. Our goal is to continuously improve quality through testing and optimization.

We continuously monitor performance and feed every signal into your next monthly batch. Each month we adjust targeting, messaging and creatives based on what the data is telling us. Mid-flight edits reset Meta’s learning phase and hurt performance, so changes happen on a monthly cycle rather than mid-campaign. For genuine exceptions, paid mid-month rebuilds are available.

We generally recommend a minimum budget of $10-$20 per day for local service businesses and scaling from there as you see what works. You can adjust your budget anytime, and we’ll help you find the level that delivers consistent, affordable leads without overspending.

We recommend allowing at least one full month to properly test and optimize your campaigns. Performance typically improves over time as we gather data and refine what works.

Yes – ads work best when there’s a clear, attractive offer. If your offer isn’t compelling, it can affect results. We’ll help guide you where possible, but strong offers typically perform better.

We research your ideal audience based on demographics, location, and interests to target people most likely to become customers.

Absolutely – whether you want to reach people within a set radius or focus on certain age groups or interests, we’ll tailor it for you.

Yes – we can target specific locations, whether that’s a local radius or multiple areas, depending on your business and goals.

Yes – you can run ads across both platforms, and we’ll optimize your budget to get the best results on each.

You can, but it’s optional. We can design static ads for you, or create short-form videos if you choose the Video Ads add-on.

Yes, three optional extras you can add at checkout (or message us in your portal to add later):

• Video Ads: short-form video ads scripted specifically for paid lead generation. Often lowers cost per lead vs static creatives alone. Priced in three tiers that mirror the main plans:
  • 3 video ads / 1 concept (one focused angle, varied openings): $329/month
  • 6 video ads / 2 concepts (two performance-tested angles): $599/month
  • 9 video ads / 3 concepts (three optimization-driven angles): $799/month
• Text Notifications (+$15/month): instant SMS alerts the moment a new lead is submitted. Useful to help with speed of follow-up.
• Profile Setup & Optimization (+$40 one-off per profile): we optimize your Facebook or Instagram profile so it’s ad-ready before launch.

Your ad spend is paid separately directly to Meta. Our prices cover management, creative work, and optimization only.

Yes – you can change or cancel your plan anytime – simply message us to let us know via your client portal. We require 14 days notice before renewal for any changes to plans, as we plan and create content in advance.

No – everything is included in your monthly plan price. Optional add-ons are clearly listed when you sign up.

The 14-day money-back guarantee does not apply to Meta Lead Ads or any of its add-ons. The service runs month-to-month and you can cancel anytime with 14 days’ notice before renewal.

• Mid-month creative or targeting changes (available as a paid add-on).
• Ad-spend budget. That’s paid directly to Meta from the card on your ad account.
• More than 2 pre-launch revision rounds per batch.
• Off-cycle creative batches outside the standard monthly rhythm.

No contracts – our service runs month-to-month, and you can cancel anytime. We just ask for 14 days notice before cancellation as we create content in advance.

A concept is one offer or core message, delivered as three creatives that share a single primary text in their own ad set. Within a concept we test different angles on the same offer, for example one creative that leads with a specific problem, one that highlights the result, and one that answers a common concern, so we can see which message lands best and lower your cost per lead over time. Promoting a genuinely different offer, service or audience is a separate concept, with its own ad set and copy. That is why the plans scale by concept: Starter runs one, Growth runs two, Scale runs three. Keeping each offer in its own ad set lets Meta allocate budget fairly to the best-performing creative, rather than splitting spend across unrelated offers in one ad set.

Yes – we manage the entire process, including campaign structure, targeting, creative design, and performance optimization.

Yes. Every plan includes a 7-day performance check-in and a full end-of-month readout covering volume, cost per lead, and lead quality signals. We monitor and optimize continuously between those points, and you can request an update anytime via your client portal.

At the end of each month we share a readout covering volume, cost per lead, lead quality signals and anything notable from the data. You bring any feedback from your team (e.g. “these areas were stronger,” “these enquiries weren’t a good fit”), and that all feeds into the next monthly batch.

Yes – the sooner ads are approved, the sooner we can launch your campaign and start generating leads. Delays in approval will delay your results.

You’ll have access to email and video call support, plus your client portal to provide updates, revisions, and new ideas or promotions anytime.