Lead Ads collect customer details directly inside Facebook or Instagram, without users leaving the app. This makes it faster and easier for people to enquire about your business.

All plans include full campaign setup, management and optimisation. The difference is how many ad concepts we test each month – Starter focuses on one concept, Growth tests two, and Scale tests three to improve performance and reduce cost per lead over time.

No – you can quickly create or connect your ad account using our secure access link. If you need help, we’ll guide you through the process.

We’ll ask you to complete a short onboarding questionnaire about your business, offer, and target audience, then we handle everything else.

Yes – our optional Profile Setup & Optimisation add-on covers creating or refreshing your pages so they’re ready for ads.

Your first ads will be ready to review within five business days of receiving your onboarding questionnaire and account access.

Yes – you’ll receive your ads in a Google Sheet where you can review each one, approve them, or request changes before anything goes live.

Each month, we create new ad creatives for your campaign. We’ll pause any older ads that have started to slow down and replace them with fresh designs and messaging to keep your results improving.

We monitor performance continuously. If an ad is still performing well, we’ll keep it running alongside your new ones. If it’s showing signs of fatigue, we’ll pause it so your budget stays focused on what works best.

All new leads are delivered instantly inside your Meta Leads Center. We can also set up automated email notifications and a Google Sheet for easy tracking and follow-up.

Yes – you’ll receive email notifications by default whenever a new lead is submitted. If you’d like instant text alerts as well, you can add our Text Notifications add-on.

You’ll handle all follow-up with your leads. We generate the enquiries, but it’s important to respond quickly – ideally within a few minutes – as this has a big impact on conversion rates and overall campaign performance.

Results vary depending on your industry, offer, location and ad budget. Many clients begin generating enquiries within the first couple of weeks once their campaign goes live, but performance depends heavily on having a clear offer and a service people actively want. Meta ads are designed to amplify what’s already working – they can accelerate growth, but they can’t fix an unproven offer or poor follow-up process. Our role is to apply structured testing and ongoing optimisation to improve conversion rates and reduce cost per lead over time.

The number of leads depends on your industry, location, budget and offer. Rather than promising a fixed number, we focus on generating consistent, cost-effective leads and improving performance over time.

We focus on generating high-quality enquiries using proven targeting and ad strategies, but lead quality can vary depending on your offer, pricing and follow-up. Our goal is to continuously improve quality through testing and optimisation.

We continuously test and optimise your campaigns to improve results over time. If something isn’t working, we adjust the targeting, messaging or creatives to find what does.

Your ad spend depends on your goals, location, and industry – the more you spend, the more people you will reach. We generally recommend a minimum budget of £10-£20 per day for local service businesses. You can adjust your budget anytime, and we’ll help you find the sweet spot that delivers consistent, affordable leads without overspending.

We recommend allowing at least one full month to properly test and optimise your campaigns. Performance typically improves over time as we gather data and refine what works.

Yes – ads work best when there’s a clear, attractive offer. If your offer isn’t compelling, it can affect results. We’ll help guide you where possible, but strong offers typically perform better.

We research your ideal audience based on demographics, location, and interests to target people most likely to become customers.

Absolutely – whether you want to reach people within a set radius or focus on certain age groups or interests, we’ll tailor it for you.

Yes – we can target specific locations, whether that’s a local radius or multiple areas, depending on your business and goals.

Yes – you can run ads across both platforms, and we’ll optimise your budget to get the best results on each.

You can, but it’s optional. We can design static ads for you, or create short-form videos if you choose the Video Ads add-on.

Your ad spend is paid separately directly to Meta. Our prices cover management, creative work, and optimisation only.

Yes – you can change or cancel your plan anytime – simply message us to let us know via your client portal. We require 14 days notice before renewal for any changes to plans, as we plan and create content in advance.

No – everything is included in your monthly plan price. Optional add-ons are clearly listed when you sign up.

No contracts – our service runs month-to-month, and you can cancel anytime. We just ask for 14 days ninotice before cancellation as we create content in advance.

Yes – our optional Profile Setup & Optimisation add-on covers creating or refreshing your pages so they’re ready for ads.

A concept is simply a different way of presenting your offer to your audience. For example, we may test one version that focuses on a specific problem your audience faces, another that highlights the results they can achieve, or one that addresses common concerns before they enquire. In video campaigns, the main message may stay the same, but we might adjust the opening few seconds to speak to a different type of customer or highlight a different problem. Testing multiple concepts helps us see what connects best with your audience, improve conversion rates, and lower your cost per lead over time.

Yes – we manage the entire process, including campaign structure, targeting, creative design, and performance optimisation.

We continuously monitor and optimise your campaigns to improve performance over time. If you ever want an update on how things are performing, just reach out via your client portal and we’ll be happy to help.

Yes – the sooner ads are approved, the sooner we can launch your campaign and start generating leads. Delays in approval will delay your results.

You’ll have access to email and video call support, plus your client portal to provide updates, revisions, and new ideas or promotions anytime.