Fully Managed
Meta Lead Ads
from only £149/mo

Done-for-you Facebook & Instagram Lead Ads that attract real leads and customers

✔️ Optimise your ads with proven strategy
✔️ Increase leads, reduce wasted spend
✔️ Scale with data-driven campaigns

Fully Managed Meta Lead Ads from only £149/mo

Done-for-you Facebook & Instagram Lead Ads that attract real leads and customers

✔️ Optimise your ads with proven strategy
✔️ Increase leads, reduce wasted spend
✔️ Scale with data-driven campaigns

Trusted by hundreds of businesses worldwide

Affordable Meta Lead Ads

Expert Meta ad management at a fraction of traditional agency prices.
Ad spend is paid separately to Meta.

All plans and add-ons automatically renew for your convenience. You can make changes to your plan at any time via your client portal. By subscribing, you agree to our Terms of Service and Privacy Policy.

Included in all plans:

  • Check Campaign setup
  • Check Branded ad creatives
  • Check Ad copywriting
  • Check Lead form creation
  • Check Audience targeting
  • Check Ongoing monitoring
  • Check Dedicated account support
  • Check Upgrade or cancel anytime
  • Check Money-back guarantee
Sign up in minutes →

Meta Lead Ads Add-Ons

Step up your Meta Lead ads campaigns with powerful add-ons.
Simply add to your order at checkout.

Both Platforms

+£10/month

Run ads on Facebook & Instagram - one platform included as standard.

  • Check Expand your reach
  • Check Boost impressions & clicks
  • Check Reach more customers

Google Sheet Leads

+£10/month

Automatically send new leads to a Google Sheet for easy tracking.

  • Check Simple lead access
  • Check Real-time updates
  • Check Centralised storage

Profile Setup

+£30 one-off fee per profile

Optimise your Facebook/Instagram profiles so they're ready for ads.

  • Check Strengthen brand credibility
  • Check Improve ad performance
  • Check Create a great first impression

Custom Lead Form

+£10/month

Personalise your lead form to capture the details you need most.

  • Check Filter higher-quality leads
  • Check Collect tailored information
  • Check Improve lead relevance

Monthly Report

+£10/month

Monthly performance summary with key metrics and insights.

  • Check Track campaign performance
  • Check Identify top creatives
  • Check Guide smarter decisions

Video Ads

From £99/month

Short-form video ads made to boost engagement and lower lead costs.

  • Check Capture more attention
  • Check Improve conversion rates
  • Check Increase visibility

Text Notifications

+£10/month

Receive instant text alerts the moment a new lead is submitted.

  • Check Respond to leads instantly
  • Check Never miss new enquiries
  • Check Boost conversion speed

Ad Copy Variations

+£10/month

Multiple ad copy variations to test new messages and improve results.

  • Check Test new messaging
  • Check Improve click-through rate
  • Check Discover top performer

Organic Posts

From £79/month

Keep your socials active with quality organic posts alongside your ads.

  • Check Strengthen brand presence
  • Check Build audience trust
  • Check Support ad performance

Both Platforms

+£10/month

Run ads on Facebook & Instagram - one platform included as standard.

  • Check Expand your reach
  • Check Boost impressions & clicks
  • Check Reach more customers

Custom Lead Form

+£10/month

Personalise your lead form to capture the details you need most.

  • Check Filter higher-quality leads
  • Check Collect tailored information
  • Check Improve lead relevance

Text Notifications

+£10/month

Receive instant text alerts the moment a new lead is submitted.

  • Check Respond to leads instantly
  • Check Never miss new enquiries
  • Check Boost conversion speed

Google Sheet Leads

+£10/month

Automatically send new leads to a Google Sheet for easy tracking.

  • Check Simple lead access
  • Check Real-time updates
  • Check Centralised storage

Monthly Report

+£10/month

Monthly performance summary with key metrics and insights.

  • Check Track campaign performance
  • Check Identify top creatives
  • Check Guide smarter decisions

Ad Copy Variations

+£10/month

Multiple ad copy variations to test new messages and improve results.

  • Check Test new messaging
  • Check Improve click-through rate
  • Check Discover top performer

Profile Setup

+£30 one-off fee per profile

Optimise your Facebook/Instagram profiles so they're ready for ads.

  • Check Strengthen brand credibility
  • Check Improve ad performance
  • Check Create a great first impression

Video Ads

From £99/month

Short-form video ads made to boost engagement and lower lead costs.

  • Check Capture more attention
  • Check Improve conversion rates
  • Check Increase visibility

Organic Posts

From £79/month

Keep your socials active with quality organic posts alongside your ads.

  • Check Strengthen brand presence
  • Check Build audience trust
  • Check Support ad performance

How It Works

We design high-performing Meta Lead Ads that turn interest into real customer enquiries

Choose Your Plan & Add-Ons

Pick the plan that fits your goals and budget, then add any optional extras to enhance your results.

Complete Your Onboarding Form

Tell us about your business, audience, and offer so we can tailor your campaign strategy.

Connect Your Meta Account

Securely grant access to your Meta Ad Account in just a few clicks – no passwords required.

Review & Approve Your Ads

Your first ads will be ready to review within 5 business days. Approve or request changes before they go live.

What are Meta Lead Ads?

Meta Lead Ads are a type of ad designed to make it easy for potential customers to express interest in your business – without ever leaving the Facebook or Instagram platform.

When someone clicks your ad, a pre-filled form appears with their contact details, so they can submit an enquiry in seconds. It’s the simplest way to capture leads directly from Facebook or Instagram.

Why use Meta Lead Ads?

They remove the friction that usually stops people from enquiring.

Instead of sending users to an external website or landing page, Meta Lead Ads keep the process quick and seamless – resulting in higher conversion rates.

Whether you want to collect signups, bookings, or quote requests, Meta Lead Ads help you build a steady stream of leads directly from social media.

What makes us different?

Most agencies charge premium rates or only focus on ad setup. We take care of the full creative and technical process – from concept and design to copy and delivery – all under a simple monthly plan.

Every ad is custom-designed for your business, fully branded, and optimised for results. No complex contracts, no hidden costs – just consistent, professional Meta Lead ads that drive real enquiries.

Powerful Ads, Made Simple

Expertly managed Meta Lead Ads campaigns built to attract, convert, and grow your business

Easy setup

Getting started takes minutes – simply give us access to your Meta ad account with a quick click.

Fully managed

We handle everything from strategy to optimisation, so you can focus on following up with new leads.

Scroll-Stopping Creatives

Stand out in crowded feeds with professionally designed ads that grab attention and drive clicks.

Persuasive Ad Copy

Engaging headlines and tailored messaging designed to convert browsers into qualified leads.

Precision Targeting

Reach your ideal audience using detailed interest and location targeting powered by data.

Flexible Plans

Choose the plan that fits your goals and budget – upgrade, downgrade, or cancel anytime.

Scroll-stopping creatives

Eye-catching ad creatives designed to attract attention and capture qualified leads

Real Businesses, Real Results

Meta Ads performance snapshots from real Step Social clients

Family Dental Practice

A family-orientated dental business approached us to promote the opening of their brand new sister practice.

After running a month-long brand awareness campaign on Facebook and Instagram to build hype around the opening, we set up a lead generation campaign featuring a variety of eye-catching creatives to encourage people to register to the new practice.

Over 70% of the leads we captured registered as new patients within the first 2 months. With the average lifetime customer value set at approximately £500, this equates to a 60x return on investment in the long term.

Results after two months:
– £509.02 spent
– 688 leads
– £0.74 per lead
– 485 new patients registered

Cosmetic Dental Practice

This cosmetic dental practice wanted to promote a limited-time offer on Invisalign treatment.

Using a mixture of high-quality graphics and videos, together with some user-generated content and follow-up emails, we were able to book 21 treatment consultations in the first six weeks.

Results:
– £765.00 spent
– 88 leads
– £8.69 per lead
– 21 consultations booked

Ladies Gym

This female-only fitness facility wanted to attract as many new members as possible on a limited budget. To acheive this, we created a variety of engaging Facebook and Instagram ads showcasing the gym’s unique facilities and testimonials from current members.

In the first 3 months, 98 people signed up as new members, each with an average lifetime customer value of £300, resulting in a 18x return on investment.

Results after first three months:
– £1,229.33 spent
– 303 leads
– £4.06 per lead
– 98 new members

Summer Bootcamp

This outdoor fitness facility approached us with the task of obtaining as many new sign-ups to a summer bootcamp as possible within a relatively short space of time. Over a 3-month period, we used a variety of videos and graphics on Facebook and Instagram, alongside a rapid follow-up process to achieve this goal.

Over half of the leads we captured signed up to the bootcamp, helping the client to secure a fully-booked calendar throughout the summer.

Results after three months:
– £724.72 spent
– 146 leads
– £4.96 per lead
– 83 sign-ups

Plumbing & Heating company

This plumbing & heating company wanted to advertise their boiler installation service on a limited budget.

By focusing on the energy-efficiency of the boilers during a time of rapidly-increasing energy prices, together with a great offer and eye-catching creatives, we generated 12 leads in the first month – two of which purchased a new boiler. With each boiler installation costing almost £2,000, this resulted in a 10x return on ad spend in the first month alone.

Results after one month:
– £402.04 spent
– 12 leads
– £33.50 per lead
– 2 boiler installations

Yoga Studio

This yoga studio had recently expanded in size and wanted to fill their increased capacity with new members. Using several eye-catching videos coupled with a unique offer to celebrate the studio expansion, we were able to generate 242 leads in just two months.

Over 30% of the leads signed up as members, leading us to temporaily pause the ads as the studio processed the sudden increase in demand.

Results after two months:
– £830.80 spent
– 242 leads
– £3.43 per lead
– 78 new members

Are Meta Lead Ads right for you?

Meta Lead Ads are designed for service-based businesses that rely on enquiries
– Not suitable for product sales or large-scale e-commerce

🚫 Not Suitable For

  • Cross E-commerce / online shops
  • Cross Product-led ad catalogues
  • Cross Apps / digital-only offers
  • Cross Complex multi-step funnels
  • Cross Enterprise-level advertisers

Best Suited For:

  • Tick Local service businesses
  • Tick Professional services
  • Tick Brick-and-mortar locations
  • Tick Lead-based businesses
  • Tick Local advertisers & SMEs
  • Tick Firms wanting more leads
  • Tick Hands-off ad management
Get Started →

Subscription benefits

Simple, flexible, and affordable Meta ads designed to help your business generate real enquiries

Client Portal Access

View updates, request revisions, share ideas, and manage your account in one place.

Share Ideas Easily

Have a seasonal offer or new service to promote? Send it to our team in a few clicks.

Money-Back Guarantee

Try Step Social risk-free with our 14-day satisfaction guarantee.

Fast Turnaround

Your first ads are typically ready within five business days of onboarding.

Flexible & Scalable

Our service is month-to-month, so you can upgrade or cancel anytime.

Unique and Yours

Your ads are 100% yours to download, share, and store however you need.

Transparent Billing

Simple, predictable monthly pricing – no hidden fees, contracts, or surprises.

Team Collaboration

Add team members to your portal to collaborate on ideas and requests.

Email & Video Support

Get fast, friendly help whenever you need guidance or campaign updates.

Client Portal Access

View updates, request revisions, share ideas, and manage your account in one place.

Fast Turnaround

Your first ads are typically ready within five business days of onboarding.

Transparent Billing

Simple, predictable monthly pricing – no hidden fees, contracts, or surprises.

Share Ideas Easily

Have a seasonal offer or new service to promote? Send it to our team in a few clicks.

Flexible & Scalable

Our service is month-to-month, so you can upgrade or cancel anytime.

Team Collaboration

Add team members to your portal to collaborate on ideas and requests.

Money-Back Guarantee

Try Step Social risk-free with our 14-day satisfaction guarantee.

Unique and Yours

Your ads are 100% yours to download, share, and store however you need.

Email & Video Support

Get fast, friendly help whenever you need guidance or campaign updates.

Frustrated by Agencies That
Overcharge and Underdeliver?

Stop wasting budget on disappointing results. Step Social runs fully managed Meta Lead Ads that generate real enquiries – affordably, transparently, and stress-free.

Other Agencies

  • Cross Complex setup
  • Cross High retainers
  • Cross Slow delivery
  • Cross Poor quality leads
  • Cross Locked-in plans
  • Cross Fixed-term agreements
  • Cross Poor communication
  • Cross No refunds

Step Social

  • Tick Done-for-you setup
  • Tick Affordable pricing
  • Tick Fast turnaround
  • Tick Warm leads ready to buy
  • Tick Flexible monthly plans
  • Tick Upgrade/cancel anytime
  • Tick Email and video support
  • Tick Money-back guarantee
Get Started →

Client Reviews

Here’s what our clients say about us.

Looking for leads to grow your business?

Or schedule a call below to speak to us to discuss your requirements

 Frequently Asked Questions

What exactly is included in the Meta Lead Ads service?

Your plan includes full campaign setup – ad copywriting, creative design, targeting, form creation, and ongoing optimisation – all done for you.

How do Facebook and Instagram Lead Ads work?

Lead Ads collect customer details directly inside Facebook or Instagram, without users leaving the app. This makes it faster and easier for people to enquire about your business.

Do I need an existing ad account to get started?

No – if you don’t have one, we’ll set it up for you. You’ll just need to grant access using a secure one-click link.

How long does it take for my first ads to go live?

Your first ads will be ready to review within five business days of receiving your onboarding questionnaire and account access.

Can you create or optimise my Facebook or Instagram page if I don’t have one?

Yes – our optional Profile Setup & Optimisation add-on covers creating or refreshing your pages so they’re ready for ads.

What do you need from me after I sign up?

We’ll ask you to complete a short onboarding questionnaire about your business, offer, and target audience, then we handle everything else.

Will you handle all the setup, targeting, and optimisation for me?

Yes – we manage the entire process, including campaign structure, targeting, creative design, and performance optimisation.

How do you decide who sees my ads?

We research your ideal audience based on demographics, location, and interests to target people most likely to become customers.

Can I target specific locations or demographics?

Absolutely – whether you want to reach people within a set radius or focus on certain age groups or interests, we’ll tailor it for you.

Can you run both Facebook and Instagram ads together?

Yes – you can run ads across both platforms, and we’ll optimise your budget to get the best results on each.

Will I get to approve my ads before they go live?

Yes – you’ll receive a preview of your ads in your client portal to review and approve before launch.

Do I need to provide my own images or videos?

You can, but it’s optional. We can design static ads for you, or create short-form videos if you choose the video add-on.

What’s the difference between the Basic, Pro, and Premium plans?

Each plan includes all core services – the only difference is the number of static ad creatives per month (1, 3, or 5).

Can I upgrade or downgrade my plan at any time?

Yes – you can change or cancel your plan anytime directly from your client portal.

Do you charge separately for ad spend?

Your ad spend is paid separately directly to Meta. Our prices cover management, creative work, and optimisation only.

Are there any setup fees or hidden costs?

No – everything is included in your monthly plan price. Optional add-ons are clearly listed when you sign up.

How will I receive my leads?

All new leads appear instantly in your Meta Leads Center, and you’ll also receive email notifications. For easier tracking, we can set up a Google Sheet that updates automatically for a small additional fee.

Can I get notified instantly when a new lead comes in?

Yes – you’ll receive email notifications by default whenever a new lead is submitted. If you’d like instant text alerts as well, you can add our Text Notifications add-on.

How much should I spend on ads each month?

Your ad spend depends on your goals, location, and industry – the more you spend, the more people you will reach. We generally recommend a minimum budget of £10 per day for local service businesses. You can adjust your budget anytime, and we’ll help you find the sweet spot that delivers consistent, affordable leads without overspending.

What happens to my ads each month when I renew?

Each month, we create new ad creatives for your campaign. We’ll pause any older ads that have started to slow down and replace them with fresh designs and messaging to keep your results improving.

Do you keep my old ads running or turn them off?

We monitor performance continuously. If an ad is still performing well, we’ll keep it running alongside your new ones. If it’s showing signs of fatigue, we’ll pause it so your budget stays focused on what works best.

What kind of results can I expect?

Results vary by business and budget, but most clients start seeing new enquiries within the first few weeks of their campaign.

Do you provide reports or performance updates?

Yes – our Monthly Report add-on provides clear summaries of key metrics like reach, leads, and cost per result.

Is there a contract or minimum term?

No contracts – our service runs month-to-month, and you can cancel anytime.

What kind of support do I get as a client?

You’ll have access to email and video call support, plus your client portal to provide updates, revisions, and new ideas or promotions anytime.

For a full list of frequently asked questions, please visit our FAQs page.