We create a mix of content tailored to your business and audience, such as service or product highlights, educational tips, FAQs, testimonials, industry news, promotions, and engagement-focused posts. The exact mix is based on your goals and the preferences you share in your onboarding questionnaire.

We can create and schedule content for:

• Facebook
• Instagram
• X (Twitter)
• LinkedIn Personal Profiles
• LinkedIn Company Pages
• Google Business
• TikTok
• YouTube Shorts
• Threads
• Bluesky

You choose which profiles to include when you sign up, and you can add more later if needed.

Yes. Every post includes a written caption and relevant hashtags, tailored to your brand voice and audience. We’ll follow any guidelines you give us, and aim to keep captions clear, on-brand and optimised for engagement.

We design branded graphics for your posts using your logo, colours and fonts. You’re welcome to provide your own photos or assets, and we can also use high-quality stock imagery where appropriate. If you’d like more advanced formats, such as carousel posts, these are available as a low-cost add-on.

When you sign up, you’ll complete a short onboarding questionnaire about your business, services, target audience and preferences. We then research your company and industry, review your website and existing profiles, and create a content plan that aligns with your goals – whether that’s increasing visibility, building authority, generating enquiries, or a mix of all three.

After you select a plan and sign up, you’ll:

1. Complete an onboarding questionnaire so we can learn about your business and preferences – plus you can upload your logo and brand assets.
2. Access your client portal and connect your chosen social profiles to our content scheduler.
3. Share any ideas or promotions you’d like us to focus on.

From there, we create and schedule your first batch of posts. Once they’re ready, we’ll notify you so you can review everything in your scheduler before anything goes live.

Once you’ve completed your onboarding questionnaire and connected your social profiles, you’ll usually receive your first batch of posts within 5 business days. After that, we deliver new posts on a rolling 14-day schedule according to your plan.

Yes. You can review all scheduled content in your content scheduler via your client portal. You’ll see posts in a calendar or feed view, and you can edit, reschedule, or request revisions in your client portal before they go live.

We create and schedule your posts every 14 days, so you receive fresh content twice a month. The total number of posts we schedule over the month depends on your plan (10, 20 or 30 posts), spread across your chosen platforms.

Absolutely. All of our organic social media plans include unlimited revisions within the original scope. You can request changes directly from your client portal, and we’ll adjust your posts until you’re happy with them. We just ask for at least 48 hours’ notice before a post is due to go live where possible.

Yes, definitely. You can still create and post your own content at any time. You can also use your content scheduler to schedule your own posts alongside ours, so everything appears in one place and your calendar remains consistent.

Yes. You can use your client portal to tell us about upcoming promotions, launches, events or key dates you’d like us to highlight. We recommend giving us at least 10 days’ notice so we have enough time to create, schedule and allow you to review the posts before they go live.

If you need something posted urgently, the quickest option is usually to create and publish it directly yourself using your content scheduler. Where possible, we’ll also try to support urgent requests made via your client portal, but due to our scheduling process we can’t always guarantee same-day or last-minute turnaround.

Yes. We’ll use your logo, colours, fonts and any brand guidelines you provide to keep your posts consistent with the rest of your marketing. If you don’t have formal brand guidelines, we’ll work with you to create a simple, consistent visual style for your social media content.

At minimum, we’ll ask for your logo, brand colours and website link. If available, you can also share:

• Brand guidelines or style guides
• Example posts or designs you like
• Product or service photos
• Any phrases or messaging you do or don’t want us to use

All of this helps us create content that feels like a natural extension of your brand.

Yes. You can upgrade or downgrade your plan if your needs change. If you’d like to adjust your plan, just let us know via your client portal 14 days before renewal and we’ll arrange the change in line with your billing cycle.

Yes. You can bolt on additional content services such as short-form videos, Stories posts, SEO blog articles, carousel posts and reporting. This allows you to keep your organic static posts as your core service, while adding extra content types as and when you need them.

By default, you’ll have access to your content scheduler and can see what’s scheduled and published. If you’d like deeper performance insights and automated reporting, you can add our Reports Hub, which provides real-time analytics and easy-to-generate reports for your connected channels.

We use AI as a supporting tool in our workflow – for example, to speed up research, generate ideas or help with outlining content. However, your posts are always created, refined and approved by real people.

All visuals and final designs are produced by our human team (using your branding and preferences), unless we’ve explicitly agreed a different approach with you in advance. AI never “replaces” your content creator – it simply helps us work more efficiently, so we can focus more time on quality, strategy and getting the details right for your business.

If you have strong preferences around the use of AI (for or against), just let us know when you sign up and we’ll happily factor that into how we work on your account.

All content is created specifically for your business and is not reused for other clients. While we may apply proven best practices and frameworks, the copy, creatives and strategy are tailored to your brand, audience and goals so your posts feel unique and relevant to you.