201 course enquiries for under £1 each
How Step Social generated 201 healthcare management course enquiries in 20 days from £200 of ad spend.
Courses built for healthcare careers
Global North London Business School (GNLBS) is an accredited education provider offering flexible Healthcare Management qualifications from Level 5 to Level 7. Every course is ATHE-certified, Highfield-approved and Ofqual-regulated, and designed around the lives of working healthcare professionals.
The team wanted to consistently fill their Healthcare Management programme with qualified enquiries from care-sector workers ready to step up into management.
Quality mattered as much as volume
Choosing a qualification is a considered decision. Prospective students need to see the value, trust the accreditation and have an easy way to take the first step.
We had to reach people actually working in healthcare and ready to progress, build instant credibility, and screen out anyone who was not a genuine fit, all on a modest £10 a day budget.
One offer, three angles, one clear winner
On the Starter plan, we ran one focused offer across three static ads, then put the budget behind the angle that worked.
Lead with the accreditations
Clean, professional designs and copy built around ATHE, Highfield and Ofqual, plus clear Level 5 to 7 progression pathways.
Screen on the form
A Meta Instant Form with three qualifying questions (18+, working in healthcare, level of interest) kept every enquiry relevant.
Target, then concentrate
We targeted care-sector workers in Sunderland, Manchester and Birmingham, then moved the budget to the winning angle to drive cost per enquiry down.
The ad creatives
One offer, three angles. Same primary text, different headlines and creatives. Tap any ad to see it full size.
Healthcare Management, Level 5 to 7
Care-sector workers in Sunderland, Manchester and Birmingham, ready to move up
Why we did it this way
Every decision was about bringing in genuine students for the least spend.
One message, three angles
Testing three angles against the same audience tells us which message lands hardest, so we know exactly where to put the budget.
Same copy across all three
Identical primary text on every ad isolates the creative, so any difference in results comes down to the angle alone.
Qualified by design
Three screening questions on the form, 18+, working in healthcare and level of interest, kept enquiry quality high from the very first tap.
Friction-free Apply Now
A Meta Instant Form captured each enquiry in seconds without leaving Facebook, which kept the cost per enquiry remarkably low.
Credibility up front
The accreditations sit in both the creative and the copy, so people trust the course before they ever tap.
Three cities, one audience
Targeting care-sector workers in Sunderland, Manchester and Birmingham focused the budget where the course is taught.
The ad copy
The same primary text ran across all three ads, with an Apply Now button opening a Meta Instant Form.
Ready to move up in healthcare management?
GNLBS offers flexible Healthcare Management qualifications from Level 5 through to Level 7, designed for working healthcare professionals.
- Online or in-centre learning
- Flexible study around your role
- Discounts available for the first 10 signups
- ATHE-certified | Highfield-approved | Ofqual-regulated
Start at the level that fits your experience:
• Level 5: Care manager pathway
• Level 6: Bachelor's-level upgrade
• Level 7: Master's-level progression
Built for healthcare professionals ready to move forward.
Tap "Apply Now" to check eligibility and speak with a course advisor.
Accreditations build trust fast
ATHE, Highfield and Ofqual are names care workers recognise. Putting them in the copy answers "is this course legitimate?" before it is asked.
A clear path for every level
Setting out Levels 5, 6 and 7 lets each reader see where they fit, whether they are new to management or already in post.
A reason to act now
A discount for the first 10 signups gives people a nudge to enquire today rather than "one day".
The results
Over 20 days, a clear offer and three creative angles, delivered to a precisely targeted audience, generated 201 qualified enquiries at under £1 each.
Ad spend is paid directly to Meta and is separate from the Step Social monthly fee.
"We really appreciate the team for the last campaign. There was a huge turn-up and we were very impressed by the outcome."
In summary
- One offer on the Starter plan brought in 201 qualified enquiries in 20 days from £200 of ad spend.
- At £0.99 per enquiry, every pound of ad spend brought in roughly one potential student.
- Three angles were tested and one clear winner emerged early, so the budget went where it worked hardest.
- GNLBS came back for a second campaign, for a Level 7 Strategic Management course, which brought in 184 more enquiries.
Results vary by industry, offer, location and budget. The figures above are from this specific campaign and are not typical or guaranteed.
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Frequently asked questions
The questions people usually ask after reading a case study.
Yes. Global North London Business School is a real Step Social client, and every figure on this page comes straight from their own Meta ad account, covering the 20 days the campaign ran. The ads and copy shown are the exact ones that ran.
It depends on your industry, offer, location, budget and how quickly you follow up, so rather than promising a fixed number of leads, we focus on generating consistent, cost-effective enquiries and improving performance over time. Meta ads amplify what is already working: they can speed up growth, but they cannot fix an unproven offer or slow follow-up.
An offer is one thing you want to promote, delivered as three ads that test different angles on the same message, for example the problem it solves, the result it gets and a common concern. We put your budget behind the one that works best. A genuinely different service or promotion is a separate offer. That is why the plans scale by offer.
All plans include full setup, management and optimisation. The difference is how many offers we run each month: Starter runs one offer, Growth two, and Scale three, each with its own set of three ads. GNLBS was on Starter, running one offer with three ads.
We suggest a set daily amount per offer, paid directly to Meta rather than to us, so the more offers on your plan, the higher the suggested budget. The suggested figure for each plan is on our Meta Lead Ads page, along with a calculator that shows how many customers the ads need to bring in to cover their cost. You stay in full control of your budget and can change it at any time.
Yes. Ads are approved before launch, because they spend your ad budget. You receive your ads in a Google Sheet, where you can review each one, approve them or request changes. The sooner they are approved, the sooner your campaign goes live.
Every new lead appears instantly in your Meta Leads Center. We also set up email notifications and a live Google Sheet for easy tracking and follow-up. Prefer instant text alerts? Add our Text Notifications add-on.
You do. We generate the enquiries, and responding quickly, ideally within a few minutes, has a big impact on how many turn into customers.
We use proven targeting and ad strategies to bring in good-quality enquiries, and qualifying questions on the lead form help you prioritise. Quality can still vary with your offer, your pricing and your follow-up, so we keep improving it through testing, and your feedback on each month's leads feeds straight into the next batch.
Your ads run for 30 days at a time. At the end of every 30 days of your ads being live, we review the results, create a fresh batch of ads and make any changes. Anything still performing well keeps running alongside the new ones, and anything showing signs of fatigue is paused.
No contract. Meta Lead Ads runs month to month, and you can upgrade, downgrade or cancel through your client portal with 14 days notice before renewal, because we plan campaigns in advance. It is billed monthly only.
No. The 14-day money-back guarantee does not apply to Meta Lead Ads, its add-ons or ad spend. There is no long contract though, so nothing locks you in: you can cancel with 14 days notice before renewal.
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